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Marketing Featured South Asia

Jeep India’s flagship CSR initiative aims to relay message of ‘enjoy adventures responsibly’

Mumbai, India – SUV automotive brand Jeep in India has launched its flagship corporate social responsibility (CSR) initiative called the ‘Mission One Earth’ where it encourages local communities and their customers to do their adventures and travel endeavors more responsibly for the best of the environment.

‘Mission One Earth’ kicks with the first project where Jeep India has invited customers and the local community of the Ladakh region, home to the Himalayan mountain range, to collect 1500 kilograms of plastic waste from the roads leading to the mountain range, which is home to the highest motorable roads in the world.

Said initiative was integrated with Jeep India’s annual customer drive experience, ‘Legendary Jeep Trails’, where Jeep customers drove in twenty Jeep SUVs from Shimla to Srinagar via Leh for over 2000 kms for this plastic reduction drive. 

Over three hundred people from the local Ladakh community participated in this initiative.

“For eight decades, Jeep has brought people together through driving adventures. ‘Mission One Earth’ gives a special purpose to this adventure, which Jeep customers can enjoy responsibly,” said Roland Bouchara, CEO and managing director, Stellantis India

In addition to the plastic waste cleanup, Jeep India has also placed specially designed and digitally enabled ‘reverse vending machines’ in high-footfall tourist locations along the high altitude passes in the Himalayas. The collected plastic waste will be recycled into Jeep merchandise. 

Tourists who feed the reverse vending machines with plastic waste will receive a coupon which can be redeemed for environment-friendly Jeep merchandise that will be sent to the individuals directly by Jeep India. The reverse vending machines will continue to remain at these tourist locations and will be monitored and maintained by Jeep India for a year.

“Mission One Earth is another step towards achieving a larger goal of empowering our customers to enjoy JeepLife responsibly with our motto ‘Responsible Adventure’. We will be giving scale to Mission One Earth over the coming months by sharing our objectives with Jeep network partners and Jeep customers across the country,” said Nipun J Mahajan, head of Jeep India.

Meanwhile, Rahul Pansare, head of marketing and PR at Jeep India, commented, “Legendary Jeep Trails, our annual customer drive experience property, was an ideal platform for us to introduce Mission One Earth to our participating customers. Jeep Trails has grown to be hugely popular in the Jeep Community with over 15,000 members already signed up on the Jeeplife platform.” 

He added, “We wanted to spread the message of Responsible Adventure via ‘Mission One Earth’ and we have achieved considerable success in underlining our intent. The next step is to take ‘Mission One Earth’ to the rest of India.”

Jeep India plans to spread the message of ‘Responsible Adventure’ to every part of the country through its Dealer network and 50,000-plus customer base. Therefore, in the coming months, every Jeep dealership in India will have an element of Mission One Earth that will help spread the message.

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Main Feature SME South Asia

IBM unveils ‘SkillsBuild Reignite’ for job seekers and business owners in India

Bangalore, India  — In an effort to address the current skills gap in the country, IBM has unveiled ‘SkillsBuild Reignite’ to provide job seekers and entrepreneurs with access to free online coursework and mentoring support, designed to help them reinvent their careers and businesses.

According to the India Skill Report (2019), only 45.6% of the youth graduating from educational institutions are employable. This reflects the massive shortage of skilled workforce in the country. Job seekers, business owners, entrepreneurs and any individual with learning aspirations can now tap into a host of industry-relevant content, including Artificial intelligence, Cloud, Data analytics and security to reskill and upskill themselves, at no cost.

In November 2019, IBM India, in partnership with Directorate General of Training (DGT), Ministry of Skill Development and Entrepreneurship, Government of India, and its implementation partners, made the SkillsBuild online learning platform available to Indian students. Digital classrooms on this platform are being made available from the Industrial Training Institutes, ITI and technical education ecosystem in India.

Currently, the platform has benefited 14,135 learners who have completed 40,000 courses and 77,000 hours of e-learning. SkillsBuild is rated as one of India’s Top 10 online learning platforms by the National Skills Network.

Beginning today, SkillsBuild Reignite will include more coursework and personalized coaching for entrepreneurs seeking advice to help establish or restart their small businesses as they focus on recovering from the COVID 19 pandemic. Courses include financial management, business strategy, digital strategy, legal support and more.

Working with NGOs such as Edunet and Unnati Foundation amongst other new IBM partners will play a key role in addressing local needs. For example, entrepreneurs looking to create detailed plans to re-launch their business can work with mentors to refine market research, learn about tapping into economic development assistance or improve digital marketing.

Congratulating DGT and IBM India for their collaborative efforts to bridge the skills gap in the country through this initiative, Dr. Mahendra Nath Pandey, Union Minister of Skill Development and Entrepreneurship said, “Today, we mark a significant milestone in supporting Centre’s efforts in accelerating Indian economy’s revival from the adverse effects of COVID with the launch of SkillsBuild Reignite and Innovation Camp, in collaboration with IBM India. In line with our Hon’ble Prime Minister Shri Narendra Modi’s Skill India Mission and New Digital India, the Ministry has been working relentlessly to strengthen the skilling ecosystem and leverage the rise in demand for new-age skills by expanding industry cross-collaboration and creating learning pathways through digital learning platforms.

IBM’s expertise in providing multifaceted digital skill training in the area of Cloud Computing and Artificial Intelligence (AI) will strengthen our efforts in the recovery of local workforces, communities and economies by supporting job seekers, entrepreneurs, and small businesses.”

“There is a need to shift the needle and focus on new technologies and changing skill requirements to bridge the skill gap. It’s important that we align the workforce to industry needs and technology shifts. The SkillsBuild Reignite platform helps equip job seekers with digital, professional skills and relevant training to re-enter the workforce. Not only does this platform provides career reinvention opportunities but also innovative ways of working and individualized support for relaunching business strategies,” said Sandip Patel, General Manager, IBM India/South Asia.

IBM also announced the SkillsBuild Innovation camp today. The ten-week camp is open to learners who are interested in gaining hands-on project experience to enhance learning and who are intent on building their network to increase employability. Participants in the camp will get an opportunity to work as part of a diverse team on real-world challenges and learn new skills along the way. With the aid of expert facilitators, students will be guided through the design thinking process and learn strategic methods to craft their problem statement, ideate creatively, solve complex problems and tell compelling stories. The camp concludes with a pitch to stakeholders and potential employers or investors.

Image Article Credit: SkillsBuild