Marketing Featured South Asia

Social Panga bags Fujifilm India’s social media mandate

Mumbai, India – As part of its quest to remain a leading imaging solutions company in the local market, Fujifilm India has appointed digital marketing agency Social Panga to handle its social media duties, which will amplify the corporate philosophy and the industry presence of Fujifilm India.

Said mandate, which was won through a multi-agency pitch process, covers duties of conveying the core ideology of Fujifilm India, in ways that not only catalyze the brand’s awareness but also establish its presence in various verticals that the brand operates in.

For Tribhuwan Joshi, lead brand communication for PR and CSR at Fujifilm India, they intend to kick-start their digital and social media campaigns alongside Social Panga via inventive strategies that the agency has in store for them, as well as intending to position Fujifilm India as the imaging solutions leader that wants to create a safer, stronger and better future.

“At Fujifilm, our aim remains to tackle societal challenges through our cutting-edge technology in healthcare, materials and imaging business. We want people to know Fujifilm is a brand that believes in innovation to improve lives and we will #NeverStop innovating for a healthier and sustainable world,” Joshi stated.

Furthermore, Social Panga’s Gurugram office shall tend to the requisite by aiding Fujifilm India with substantial and engaging content, along with paving the way for groundbreaking digital and social media campaigns that blend well with its target consumers.

“Our collaboration with Fujifilm India shall make way for strategically-devised campaigns that shall bring the Fujifilm thought to the fore and place the vast reach of Fujifilm’s innovations on the radar of the Indian consumer. Social Panga strives to make a difference and with Fujifilm India onboard, we are all set to accomplish the same – creatively as well as tactfully,” said Himanshu Arora, founder at Social Panga.

The awarding of the social mandate comes at a time where Fujifilm applies its manifesto of ‘Value from Innovation’ at every step and uses its leading edge, proprietary technologies to provide top-quality products and services that help enhance the quality of life of people worldwide.

“Social Panga aims to position Fujifilm India in the social media marketing arena as a trailblazer in developing technologies that improve people’s way of life. The agency’s expertise shall pave the way for an integrated marketing approach based on nouveau ideas, crisp storytelling, and other attributes that shall fulfill the mentioned aspects,” the agency said in a press statement.