Singapore – Freshworks, a cloud-based customer service software company, has formally appointed Mika Yamamoto as its newest chief customer and marketing officer. This appointment comes after her outstanding performance in spearheading the go-to-market strategy for the company’s comprehensive global business software portfolio.
For this new role, Mika envisions introducing the end-to-end customer experience with Freshworks by working with the marketing and customer success departments.
In particular, she believes that doing so would accelerate the company’s growth while also giving their clients the best solutions.
Following this appointment, Mika shared her enthusiasm, stating, “I am excited to join Freshworks to be a part of its journey to become a multi-billion-dollar software company and to focus on a segment of companies and people I have a great passion to serve.”
“My whole career has been spent on transforming go-to-market approaches and customer experiences within global companies to steepen the growth curve. I truly believe that bringing the end-to-end customer experience with marketing and customer success teams together at Freshworks will help accelerate growth while keeping our customers at the heart of all we do,” she added.
Meanwhile, Dennis Woodside, president at Freshworks, said, “Mika’s combined CMO and CXO roles have given her a unique perspective that has ultimately led to innovative, measurable changes for employees, customers, and prospects.”
“She has a long-standing track record of leading global and diverse customer experience teams and delivering exceptional go-to-market results at large public technology companies with multi-domain businesses serving customers big and small. Her know-how and desire to build and scale a large, enduring company make her a great addition to our Freshworks leadership team,” he added.
In her previous role, Mika served as the global vice president and the chief marketing and customer engagement officer and led the company’s data, marketing, digital transformation, and customer experience efforts.
Prior to joining F5, she also formerly worked for SAP as the chief digital marketing officer and CMO of SMB. She has held top positions at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner, and Accenture. At the same time, she also became the SVP and general manager of Marketo at Adobe after it was acquired.
