Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific.
Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value, as delivery services become more integrated into daily routines.
The initiative emphasises seamless delivery for meals and groceries, broad choice across merchants, and consistent savings through deals and pandapro rewards.
“Modern life moves fast, and our mission is to move faster,” said Selin Suzer, VP of Brand & Campaigns at foodpanda.
Suzer added, “Make Life Delicious is about elevating the everyday. It’s about ensuring that every meal and grocery run is an opportunity for our customers to reclaim their time and enjoy the best their city has to offer without the wait.”
The campaign is running across Singapore, Malaysia, and Philippines, supported by a refreshed visual identity and consumer promotions.
In Singapore, customers can access limited-time discounts at selected partners, including KOI Thé, Domino’s, Jollibee, MOS Burger, PastaMania, and Shake Shack, alongside free delivery offers for pandapro subscribers on selected orders.
