Tag: Brand campaign
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)
Japan – Canva Japan has unveiled its first-ever fully animated television campaign, using anime-inspired storytelling to spotlight how creativity can bring communities together and turn small ideas into collective action. Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign...
Singapore – Glico Asia Pacific has unveiled a major refresh for Pocky as the snack brand celebrates its 60th anniversary, introducing a year-long ‘Connect with a Smile’ campaign, redesigned packaging, and an updated chocolate recipe. The campaign centres on Pocky’s long-standing positioning as a shareable...
Malaysia – A&W Malaysia has appointed ACTSTITUDE as its social media agency to manage its digital platforms and support brand campaign execution. As part of the remit, the agency will be responsible for managing A&W Malaysia’s digital platforms, including Facebook, Instagram, TikTok, the website,...
Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. Created by BBH Singapore, the push aims to deepen engagement with Instagram Reels among younger users. At its core is a simple...
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc Chip Cookie Bon with an integrated campaign developed by SICKDOGWOLFMAN. The effort centres on a simple, if surreal premise: what happens when...
The campaign was created by an all-female team, including models, creatives, and production staff, aligning with the brand’s focus on women-led storytelling.
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030 strategic plan and highlight the university’s commitment to creating measurable societal impact. The campaign underscores SMU’s focus...
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific. Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value,...
While recognising that LinkedIn cannot resolve every workplace challenge, the campaign positions the platform as a network that supports users in growing their careers or businesses.
