Tag: Àsia Pacific
![[Launch] Grayling GEO Radar](https://marketech-apac.com/wp-content/uploads/2026/05/Launch-Grayling-GEO-Radar.jpg)
Singapore – Grayling has launched ‘GEO Radar’ across Asia-Pacific, a new insights platform designed to help organisations monitor how they appear in AI-generated search and conversational responses as brands face growing pressure to stay visible in the age of generative AI. The platform, short for Generative...
Singapore – Teads and LG Ad Solutions have renewed their exclusive connected TV (CTV) partnership across Asia-Pacific and Europe, with plans to expand into additional markets. The agreement allows advertisers to access LG Ad Solutions’ native CTV formats, including HomeScreen placements on LG Smart TVs,...
Singapore – Zendesk has named Bikram Mazumdar as Vice President, Asia. Based in Singapore, Mazumdar will lead the company’s growth and go-to-market strategy across South East Asia, North Asia, Korea, and India. He will be reporting to Mitch Young, Senior Vice President, APAC, Zendesk. Mazumdar brings...
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia. Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay,...
Singapore – Strategic consultancy PR Group has expanded its regional mandate with Australian AI healthcare company Heidi, deepening a partnership that began during the startup’s early growth phase. The firm will now handle communications across Southeast Asia and North Asia from its Singapore hub,...
Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific. Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value,...
Tokyo, Japan – Uber has appointed Ally Doubé as APAC marketing director, as part of the company’s expansion efforts across the region. Doubé, an Australian based in Tokyo, has been with Uber for more than five years and has held several senior leadership roles, including APAC head of brand strategy for...
26% are unsure whether AI recommendations align with their best interests, signaling a demand for greater transparency and user control.
Pinterest said the role will also focus on identifying new opportunities for brands to connect with consumers earlier in their decision-making journey.
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