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Marketing Featured South Asia

Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins

Bengaluru, India – Local homegrown e-commerce marketplace Flipkart has launched its first digital campaign to showcase the versatility of its customer rewards program Flipkart SuperCoins.

The campaign simplifies the concept of SuperCoins rewards and highlights its use across partner platforms – Myntra and Cleartrip, and many more brands across various categories like Hotstar, SonyLIV, ZEE5, Domino’s, Pizza Hut, among others.

In addition, the campaign showcases the myriad benefits SuperCoins provide and shares information on how to avail them, not only on Flipkart but on fashion e-commerce Myntra and online travel company Cleartrip as well.

Commenting on the campaign launch, Arief Mohamad, vice president for loyalty at Flipkart, said, “At Flipkart, it is our utmost priority to serve our customers with unparalleled value. We aim to enhance every consumer’s shopping experience and make it more rewarding.” 

He added, “Through this campaign, we aim to reinforce the plethora of benefits shoppers can avail of using SuperCoins, not just on Flipkart but across the umbrella of Flipkart partner platforms and brands, thereby enabling a wide pool to shop and avail rewards, significantly enriching their shopping experience. We are delighted to partner with Jatin Sarna in conveying this message to our 400 million customers across the country.”

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Marketing Featured South Asia

Flipkart Group acquires e-commerce provider ANS Commerce

Bengaluru, India Digital commerce giant The Flipkart Group has announced the acquisition of ANS Commerce, a full-stack e-commerce enabler that helps brands sell online. Through this acquisition, Flipkart continues its efforts to strengthen the Indian e-commerce ecosystem by investing in the capabilities of technology enablers that will address the needs of the rapidly growing and evolving digital retail market in India. 

Following the acquisition, ANS Commerce will continue to function as a stand-alone company, led by its current management team.

As of 2017, ANS Commerce has established a full stack of offerings for brands across the value chain, including brand store technology and performance marketing tech and services, marketplace connectors, and storage and facilities maintenance capabilities. Working with companies, mid-market, and D2C brands, supports their move to digital commerce for more than 100 clients.

On their Kartify platform, the company’s product solutions assist brands and enterprises in creating digital brandstores/storefronts, improving return on ad spends, and managing end-to-end logistics and warehousing processes. The D2C segment, which is quickly developing in the Indian market as businesses strive to interact with consumers who demand direct connection, is a significant emphasis for the organization.

Ravi Iyer, SVP and head – corporate development at Flipkart, said that at Flipkart, they are committed to developing and nurturing the internet consumer ecosystem, including developing and encouraging technological innovation that helps drive the Indian digital economy. 

“Our efforts focus on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that e-commerce offers, to provide greater value and deeper experiences for Indian customers who are rapidly adopting digital commerce,” Iyer said.

Iyer added, “Our association with ANS Commerce started last year when they were part of Flipkart’s tech startup accelerator program, Flipkart Leap, and we are pleased to welcome the team to the Flipkart Group.”

Meanwhile, Vibhor, Amit, Nakul and Sushant, co-founders of ANS Commerce, shared, “ANS Commerce was created to enable businesses to leverage the massive opportunity of e-commerce in India. Over the past few years, we’ve seen a dramatic change in consumer behaviour, and as a result, brands have also pivoted in their approach on how to engage with consumers.”

The deal is expected to close in the second half of 2022, subject to customary closing conditions.