Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Southeast Asia
No posts found

Filipinos show heightened interest on biometric-authenticated payment systems

by Teddy Cambosa

-

June 2, 2021

Visa-Digital-Payments-Biometric-Filipino-Study

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Manila, Philippines – As more and more Filipinos are using digital banking services, a large part of this new breed of users are now also showing a heightened interest in exploring the use of biometric-authenticated payment systems, a latest study from digital payment company Visa shows.

According to the study, awareness on using these types of digital payment services rose to 80% in 2020, in contrast to 60% in 2019. Furthermore, around 8 in 10 among Filipinos showed interest in biometric-authenticated payment systems, with a greater inclination to the younger and tech-savvy generation demographic in the country.

Biometric payment is perceived as a quick (62%) and innovative (61%) way to pay. In addition five in 10 Filipinos (55%) think it is a more secure way to pay. However, usage is low at 23 percent since its accessibility depends on market availability. 

Finger scan as one of the biometric authentication methods is most popular amongst Filipinos (59%) especially for making bill payments or purchases at the convenience stores. This is followed by facial recognition (31%) and retina scan (16%).

“As more digital-based solutions and trends emerge in the market, Filipinos are more open to new innovations that make payments and banking more convenient, accessible and seamless. There is opportunity in the country for traditional banks and new players to launch digital banking services in the country that will better serve the needs of underserved and underpenetrated segments,” said Dan Wolbert, country manager for the Philippines and Guam at Visa.

The study also noted that over eight in 10 Filipinos (83%) are aware and interested (81%) in using digital banking services. However, only 32% of respondents are currently using services offered by a digital bank. Top interest drivers for Filipinos to use digital banking services include access to banking services anytime of the day (68%), time saved from not having to queue at bank branches (68%) and convenience (67%). 

The general status quo of the Filipino digital payments scene

The study also showed that Filipinos are most keen to work with a financial services brand for digital banking services (93%) and traditional banks (92%), followed by new start-ups with digital banking services (72%). 

Filipinos interested in banking with digital banks are keen to use services such as paying bills (84%), transferring money locally (78%), making deposits and withdrawals (76%), and making payments for purchases at local retail locations (71%). However, the preference of using digital banking for traditional bank services such as investments (52%), international transfers (48%) and loans (46%) is lower.

In addition, 86% of Filipino respondents would switch current banking services to digital banking services if the bank provided better rewards and 85% would do so if they can benefit from lower costs for their banking transactions. Filipinos’ interest to use digital banking services increased to 80% compared to 70% in the previous year when the same research was conducted.

“We believe this will transform the banking and payments landscape in the country and at Visa, we are keen to work with all our partners to help them create better user interface and experience when they create and enhance their digital banking solutions,” Wolbert added.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Study consumer behavior Visa Digital payments Biometrics Digital banking Philippines
Share this article

Related Articles

View All
Vpon-Virtual-Bank-Report-Marketing-Strategy
Marketing Featured East Asia
Here are what virtual banks in regional hub HK are doing to lure customers
May 10, 2021
By Teddy Cambosa
Visa-Accelerator-Program-Asia-Pacific-Selected-Startups
SME Featured APAC
Visa unveils five APAC start-ups part of inaugural accelerator program in the region
April 12, 2021
By Teddy Cambosa
Nextpay-Philippines-Fintech-Startup-Investment-Y-Combinator
SME Featured Southeast Asia
PH’s NextPay bags US$125K funding for scaling operations among local MSMEs
March 24, 2021
By Teddy Cambosa
E-Commerce-Shopping-Contactless-Payment-Filipinos-Visa-Study
Platforms Featured Southeast Asia
Filipino shoppers trying e-commerce for the first time increase amid the pandemic: report
March 18, 2021
By Teddy Cambosa
Visa Accelerator Program
SME Featured Southeast Asia APAC
Visa invites PH, other APAC start-ups to join new accelerator program
December 4, 2020
By Teddy Cambosa
FINTECH
Main Feature SME Southeast Asia
Digital wallets, chatbots, open banking APIs are top 3 fintech among Singapore businesses
September 8, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
SITEIMPROVE MARKETECH APAC WEBINAR
Main Feature Marketing Partners APAC
What the education space is making possible that it hasn’t prior to new normal: APAC universities’ panel discussion
May 7, 2021
By MARKETECH APAC
MARKETECH APAC_Webinar_Cookies
Main Feature Marketing Partners APAC
MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
April 15, 2021
By MARKETECH APAC
MARKETECH APAC Inside Innovation
Marketing Featured Partners APAC
MARKETECH APAC tackles higher ed’s digital marketing strategies in ‘new normal’ in webinar for APAC universities
April 14, 2021
By MARKETECH APAC
Magnolia DX Core_MARKETECH SPOTLIGHT
Main Feature Technology Partners APAC
Spotlight: The rise of niche players in the Digital Experience Platform scene
March 31, 2021
By Teddy Cambosa
MARKETECH EXPERT UP CLOSE_DREAMSKINGDOMS
Main Feature Marketing Southeast Asia
Founder of MY integrated creative agency DreamsKingdoms aims to 'groom 100 SMEs into an international brand'
December 2, 2020
By MARKETECH APAC
No posts found

Most Recent Articles

[Statement] AirAsia Ph June 4 2026
AirAsia pushes back against ‘false’ claims over Philippines AirAsia operations
June 4, 2026
Sharona Nicole Semilla
No posts found
Grab, UNIQLO are turning everyday Filipino app moments into fashion
June 4, 2026
Sharona Nicole Semilla
Mainland cosmetics brand JudyDoll opens first physical store in Hong Kong
June 4, 2026
Aliza Carmona
Hyundai Motor empowers integration of human potential, robotics innovation via new global campaign film
June 4, 2026
Julian Bartolome
Sony MAX’s ‘Laalo’ hits Mumbai streets in moving autorickshaw campaign via MOMS Outdoor
June 4, 2026
Julian Bartolome
Squeezing the algorithm? How Sharmaine and friends slipped ‘Brainrot marketing’ into Philippine advertising
June 4, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin