Sydney, Australia – Regional technology public relations agency The PR Group has announced the appointment of former TechCrunch senior reporter Catherine Shu as its new director of content and media.
In her new role, Shu will be based in Taiwan and will work closely with the VC and technology ecosystem. She will oversee the content services offered by the PR Group and is expected to play a key role in the agency’s growth across Southeast Asia.
Prior to her appointment, she spent twelve years as a senior reporter at TechCrunch, where she extensively covered startups of various types and sizes, as well as breaking news from Asia and the United States.
Shu gained recognition in the industry for her insightful analysis pieces on the Asian tech sector, effectively contextualising different markets, sectors, policies, and trends for global audiences. Additionally, her work has been featured in esteemed publications such as the New York Times, Barron’s, and the Wall Street Journal.
With this appointment, Shu will now be part of The PR Group, which has offices in Melbourne, Sydney, and Singapore and has supported the growth of some of the most innovative companies in tech across B2B and consumer, including Accenture, Rippling, Dropbox, Square, GoFundMe, Deliveroo, Temple & Webster, Fiverr, Indeed, RMIT, Domain, Etsy, SEEK, Nextdoor, and Zoho.
Caroline Shawyer, CEO and co-founder of The PR Group, said, “Catherine’s deep knowledge of the Asian region combined with her networks will enhance our ability to help global technology companies tap the immense growth opportunities that Southeast Asia affords while also supporting regional companies to expand into new markets.”
“Increasingly, we are seeing more companies turn to us for help in building their content hubs to drive deeper conversations across channels and audiences. Catherine will play a key role in growing this offering and enhancing our ability to help clients tell compelling stories with impact. We’re delighted to have Catherine onboard and look forward to further cementing our position as a leading technology PR partner for the best and fastest-growing companies in APAC,” she added.
Also commenting on her appointment, Shu said, “I have worked with The PR Group’s team for over a decade now and have always been impressed by the calibre of their client base and the company’s approach to storytelling. When they approached me with the opportunity and outlined their vision for the region, it was something I knew I wanted to be part of and will allow me to continue to build upon my deep connections with startups and VCs. I am excited about the opportunity ahead.”
