Ex-Amobee Robert Woolfrey joins Fyllo as MD for APAC

  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Singapore – Fyllo, a marketing and regulatory solutions company, has appointed Robert Woolfrey, former senior vice president of Asia (Division of Singtel) at advertising and martech platform Amobee, to be its new managing director for APAC. 

In his new role, Woolfrey will be opening and leading the company’s business in the region, and will be reporting to Jeff Ragovin, Fyllo’s chief commercial officer.

Woolfrey has nearly 20 years of experience growing and directing business operations across APAC. During his stint at Amobee, he was responsible for integrating two global acquisitions, Turn and Videology, and spearheading the agency’s expansion across Asia. In that role, Woolfrey has also played an integral role in building partnerships with telcos, TV broadcasters, publishers, brands, and agencies, as well as executing cutting-edge, award-winning digital campaigns for brands.

Woolfrey noted, “Many of the brightest – and progressive – brands today are in Asia. This represents an immediate opportunity for Fyllo, where we can demonstrate our combined marketing and regulatory expertise.”

Meanwhile, Chad Bronstein, Fyllo’s founder and CEO, shared that as Fyllo continues to expand across the globe, they are looking for the best talent that fully understands the local and regional context, and can make the connection between high-growth brands and progressive consumers.

“Robert is perfectly suited for the challenge, and has a strong track record in building businesses and developing partnerships across the region. We are looking forward to Robert bringing the Fyllo story to life in the Asia Pacific,” said Bronstein.

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story