Singapore – Fyllo, a marketing and regulatory solutions company, has appointed Robert Woolfrey, former senior vice president of Asia (Division of Singtel) at advertising and martech platform Amobee, to be its new managing director for APAC.
In his new role, Woolfrey will be opening and leading the company’s business in the region, and will be reporting to Jeff Ragovin, Fyllo’s chief commercial officer.
Woolfrey has nearly 20 years of experience growing and directing business operations across APAC. During his stint at Amobee, he was responsible for integrating two global acquisitions, Turn and Videology, and spearheading the agency’s expansion across Asia. In that role, Woolfrey has also played an integral role in building partnerships with telcos, TV broadcasters, publishers, brands, and agencies, as well as executing cutting-edge, award-winning digital campaigns for brands.
Woolfrey noted, “Many of the brightest – and progressive – brands today are in Asia. This represents an immediate opportunity for Fyllo, where we can demonstrate our combined marketing and regulatory expertise.”
Meanwhile, Chad Bronstein, Fyllo’s founder and CEO, shared that as Fyllo continues to expand across the globe, they are looking for the best talent that fully understands the local and regional context, and can make the connection between high-growth brands and progressive consumers.
“Robert is perfectly suited for the challenge, and has a strong track record in building businesses and developing partnerships across the region. We are looking forward to Robert bringing the Fyllo story to life in the Asia Pacific,” said Bronstein.