Sydney, Australia – As part of its continued expansion in the Asia-Pacific region, data-driven marketing and regulatory solutions platform Fyllo announced that they will be joined by Daniel Cravero as the new VP for ANZ and Chrysa Soon as the VP for customer success & operations in APAC.
The two new senior hires will be reporting to Robert Woolfrey, managing director for APAC. Soon will be based in Singapore while Cravero will be based in Sydney.
Cravero will be bringing his broad digital advertising experience and industry-recognized leadership in data for the development of Fyllo’s marketing and data solutions in Australia and New Zealand. He will also be collaborating with leaders across the region on the development of Fyllo’s data offerings.
On the other hand, Soon will be bringing her decade of agency and platform experience from companies such as Amobee and Havas to her new role. She is also expected to handle regional client management, amongst other responsibilities.
“The debate around data is a pressing concern for brands and consumers alike. Daniel’s leadership on data will help Fyllo navigate this rapidly changing environment, particularly in Australia and New Zealand, while Chrysa will ensure our client management is industry-leading from the outset,” Woolfrey commented.
“Identity as we know it is undergoing significant changes around the world and Fyllo is at the forefront of this movement,” said Cravero.
He added, “Fyllo bridges the gap between ID-based audiences and contextual targeting which allows us to bring scalable solutions to the ANZ market. I am delighted to join Robert and the Asia Pacific team to bring this to life.”
This follows Woolfrey’s appointment last August, which is also a part of Fyllo’s expansion efforts.