Sydney, Australia – EngageTV, the transparent advertising buying network in Australia, has just announced the appointment of Mark Shaw, former managing director at in-house consultancy firm 88 Degrees and Rising, to be its new director of strategy and commercial partnerships.
EngageTV delivers connected TV (CTV) and broadcaster video-on-demand (BVOD) campaign solutions to brands and agencies. It provides a clear direction on communicating the change in market dynamics to advertisers and provides an independent voice to explain the benefits of this emerging media channel.
Shaw is a business leader with more than 20 years of experience. He has helped various brands and companies, and the people that power them, to grow. Aside from his previous role in 88 Degrees and Rising, Shaw has also held senior leadership roles in Australia with mobile customer experience agency Geronimo, digital music programming firm Digital Music Distribution, and marketing services company Sensis Digital Media, as well as entertainment network Nova Entertainment.
“I’m delighted to be leading this focus for EngageTV in what is an incredibly exciting time for the TV industry. CTV/BVOD is now Australia’s fastest-growing media channel with the internet disrupting the way TV is watched, traded, and delivered,” said Shaw, regarding his appointment.
Meanwhile, Lee Stephens, the CEO of Switch Digital Group, who owns EngageTV, Optimo Design, and Stream, said that Shaw has an incredible knowledge of the local digital, media, and entertainment industries.
“His appointment will drive EngageTV’s growth, developing deep partnerships with agencies, broadcasters, and technology providers across the evolving TV landscape,” said Stephens.
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