Singapore – Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content.
Described by Durex as the most satisfying run of the year, Come Run is an adults-only night run that invites couples to come together on 6 September (69) and finish either a 6- or 9-kilometre run at their own pace.
As part of the prank, Durex also released an accompanying race pack of Durex, Dettol, and Tempo products like the Come Run Finisher tee, Come Run Race Bib, Durex Mutual Climax condoms, Durex Invisible condoms, Durex Play Classic H2O Lube, Dettol Wet Wipes, Tempo Petit Facial Tissue, glow sticks, and vouchers.
While the whole event is only an April Fools prank, Durex will still be giving away their exclusive race packs to the first 100 people who take the time to actually register for the non-existent running event.
Durex is always on top of their game when it comes to April Fools pranks on social media. The brand behind the famous condoms and personal lubricant has duped customers with marketing faux brands like Durex Smoked Sausage in 2018 and Durex Mala HotPot in 2019.
Recently, Durex Malaysia has also released their own version of their 2024 April Fools Prank with the launch of their Durex Energy Drink.
Jerome Goh, head of marketing for OTC and Intimate Wellness for MY and SG, shared, “Another year has gracefully unfolded, brimming with delightful deceptions and playful pranks. At Durex, we tirelessly strive to deliver unparalleled amusement and merriment to the masses as we revel in the jubilant spirit of April Fool’s Day. Firmly rooted in our DNA, we ardently believe that fun ideas breathe life into our existence. COME RUN with us! ”
