Malaysia – Durex Malaysia has once again joined in on the fun with the launch of its first-ever Durex Energy Drink on social media as part of its witty annual April Fools antics.
Durex described the drink as a specially crafted one that can boost energy levels and enhance intimate experiences. And to take it a step further, the drink also comes in different local flavours like rambutan, coconut, and dragonfruit to satisfy every adult’s ‘thirst’.
Durex has been known for its fun and witty April Fools pranks on social media since 2018. The brand behind the famous condoms and personal lubricants has been revered by social media users for their content, especially their antics during April Fools that don’t fail to make people laugh, smile, and even throw some ‘spicy’ jokes here and there.
The brand started their pranks by announcing the rollout of different condom flavours, like Durex Smoked Sausage in 2018 and Durex Mala HotPot in 2019, on social media.
Jerome Goh, head of marketing OTC and intimate wellness for MY and SG, said, “Injecting excitement into life is essential, and that’s exactly what Durex aims to do. With a playful prank for April Fool’s Day, Durex brings a whole new meaning to the occasion. Think of it as an invigorating energy drink that fuels us with boundless joy, laughter, and happiness. Durex, your trusted companion, is here to make every moment in life truly meaningful! ”
