DuitNow QR’s latest CNY campaign is a ‘roarsome’ interactive endeavor

Kuala Lumpur, Malaysia – In the spirit of the current Chinese New year festivities, Malaysia’s national QR standard DuitNow has launched a CNY-themed campaign that is consisted of a 3D CuBig billboard on Jalan Ampang that is sure to make Malaysians have a ‘roarsome’ Year of the Tiger.

The campaign features a QR code that users can scan and use an IG filter to interact with. It is the first of its kind in Malaysia and has already caught the eye of passersby, all eager to enjoy this interactive experience and share it with their friends and family.

Malaysians can send or tag unforgettable Chinese New Year greetings to their loved ones by simply scanning the QR code on the billboard and interacting with it using the IG filter.

“We wanted to give Malaysians a little something extra to be excited about this Chinese New Year, and an interactive AR experience at a prime location in Kuala Lumpur seemed like the perfect idea. Our Sure Can campaign aims to encourage Malaysians to make payments using DuitNow QR so that they can have the ultimate convenience when it comes to shopping,” a spokesperson for PayNet commented regarding the campaign.

With AR interactions normally confined to much smaller real estate such as brochures or ang-pao packets, DuitNow QR commissioned Dreamsmind by DreamsKingdoms to take on the task of bringing this to life. To make it as realistic as possible, DreamsKingdoms opted to shoot real world footage of a lion dance combined with 3D ambience as opposed to the norm of using full 3D animation, with the end result ultimately paying off.

Interested ones who want to see the campaign in action can head over to the interactive DuitNow QR billboard on Jalan Ampang, at the intersection in front of KLCC, and then scan the QR code to access the DuitNow QR Instagram filter.