Nicorette’s latest campaign helps smokers kickstart new year with new habits

Kuala Lumpur, Malaysia – Nicorette, the nicotine replacement therapy product brand in Malaysia with gum and transdermal patches, has launched a new anti-smoking campaign, aimed at helping both smokers and non-smokers kickstart the new year with a new habit.

Nicorette cites the national target of the country in tobacco use, where Malaysia is still expected to fall short of the target set under its National Strategic Plan for Non-Communicable Disease 2016-2025. With this in mind, Nicorette’s ‘#SamaSamaStop’ campaign, which in English translates to ‘I Want To Quit’, was born. 

The new campaign, which was developed in collaboration with Malaysia-based agency DreamsKingdoms, prods smokers to share their new habits this new year and will be rewarded with an RM50 Grab voucher. It includes an all-new interactive AR filter on Instagram, which can be used by Malaysians in joining the initiative.

Interested participants will only have to record themselves using the new AR filter, sharing what they want to quit for 2022, and post it with the hashtags ‘#SamaSamaStop’ and ‘#Nicorette’ on their Instagram profiles to get a chance to be one of the 20 lucky weekly winners.