Australia – Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency’s creative leadership team as competition for senior talent intensifies across Australia’s advertising sector.
Robbins will join the agency in July from M&C Saatchi, bringing more than 30 years of experience working across sectors including healthcare, automotive, finance, government, and sport.
Robbins will work alongside Melbourne lead Michael McEwan and Droga5 ANZ Co-Chief Creative Officers Barbara Humphries and Damon Stapleton.
Barbara Humphries said Melbourne remained a strategically important market for the agency.
“Melbourne is an incredibly important market for us—creatively, culturally and commercially,” Humphries said.
“Emma is exactly the kind of leader we want helping shape what comes next: someone with exceptional creative standards, strong leadership instincts and a deep belief in the power of creativity to drive impact,” she added.
Stapleton said the hire reinforces the agency’s cross-market creative structure.
“What makes Droga5 different is our borderless approach to creativity,” Stapleton said.
“We bring the best people to our clients’ problems, regardless of where they sit, connecting talent across markets in service of our clients’ businesses,” he added.
Robbins has also been active in mentoring and industry development initiatives, including The Aunties Program and AWARD School. She currently serves as a board director at Maddie Riewoldt’s Vision.
Speaking on the appointment, Robbins said she was drawn to the agency’s integration of creativity with technology and customer experience.
“At Droga5, creativity sits right at the intersection of tech, data, and experience,” Robbins said.
“It’s that passion for culturally sharp, relevant and super effective work that I’m excited to help build with the team,” she added.
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