We Are Mobilise launches street campaign highlighting youth homelessness in Australia via Droga5

Sydney, Australia – We Are Mobilise has launched a street-level campaign across Australia to mark Youth Homelessness Matters Day, using a familiar symbol of childhood to highlight a largely hidden crisis.

The campaign, “No Place To Grow”, created with Droga5, part of Accenture Song, replaces the domestic setting of children’s height charts with public walls in Sydney and Melbourne—turning a marker of growth into a signal of instability.

Hand-drawn charts, marked with the average height of Australian children aged four to twelve, have been installed in streets and public spaces. Each carries a blunt message: no child should grow up without a home.

The intervention is designed to interrupt routine foot traffic and draw attention to a problem that often goes unseen. 

Of the nearly 29,000 children in Australia without stable housing, many are not on the streets, but in temporary or precarious living conditions—cars, couches, tents, or out-of-home care.

The installations include QR codes linking to donation pages, aiming to convert awareness into direct support for affected families.

The work spans multiple markets, with teams from Droga5 and Accenture Song offices in Australia, London, Dublin, and New York contributing to the idea and execution. 

It also brings together a group of artists and production partners, including photographer Simon Harsent, muralist Shaun Devenney, and Apparition Media.

Noah Yang, Founder of We Are Mobilise, said, “We wanted to find a way to make people feel the scale of this crisis, not just read about it. A height chart is something many families know. It belongs on a wall at home.”

Yang stressed, “Seeing one on a street will hopefully stop the public in their tracks and make them remember that every child deserves a safe place to call home.”

Lennie Galloway, Creative Director at Droga5 ANZ, said, “It’s such a beautifully simple idea that will show this issue in a new light. It’s been a privilege to help make it happen here in Australia for the creative team.”

Further adding, “Bringing it to life was a true team effort—spanning time zones, roles, and markets—and a testament to what’s possible when people across the Droga5 and Accenture Song network rally behind something they believe in.”

The campaign will remain in place across Sydney and Melbourne until April 20, supported by digital out-of-home placements to extend reach across both cities.