Tag: Droga5
![[Appointment] Emma Robbins x Droga5 ANZ](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Emma-Robbins-x-Droga5-ANZ.jpg)
Australia – Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency’s creative leadership team as competition for senior talent intensifies across Australia’s advertising sector. Robbins will join the agency in July from M&C Saatchi, bringing more...
Developed by Droga5 ANZ, part of Accenture Song, the campaign features a fictional small business owner named Maria and illustrates the potential impact of hiring the wrong employee.
![[Campaign] We Are Mobilise’s Youth Homelessness Matters Day](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-We-Are-Mobilises-Youth-Homelessness-Matters-Day.jpg)
Sydney, Australia – We Are Mobilise has launched a street-level campaign across Australia to mark Youth Homelessness Matters Day, using a familiar symbol of childhood to highlight a largely hidden crisis. The campaign, “No Place To Grow”, created with Droga5, part of Accenture Song, replaces the domestic...
The campaign spans every state and territory, with residents and postal workers featured to reflect local experiences and stories.
The campaign addresses a long-standing question among Australian consumers about why the drink is called -196.
Droga5 ANZ, part of Accenture Song, continues to build on its regional creative leadership, boosting its trans-Tasman creative firepower.
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
The new ANZ creative line up is part of an orchestrated creative restructure to reinvent Droga5’s worldwide offering and reposition the expanding global network for its new phase of growth and ambition under Droga5 Global CEO Mark Green.
Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the ad was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube.
The Monkeys became Droga5 at the start of this month, with the aim of delivering outsized impact through outsized ambition and provocative thinking.
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