London, United Kingdom – Amperity has been selected by British iconic footwear brand Dr. Martens as its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognise and engage customers consistently across all channels, driving significant performance improvements.
This transformation comes at a pivotal time as the digital industry adapts to evolving privacy regulations and the approaching end of third-party cookies. Through this partnership, Dr. Martens will leverage Amperity’s AI-powered identity resolution and insights platform to scale their data maturity across key global markets while ensuring privacy compliance.
Lynn Ritson, global digital director at Dr. Martens, said, “At Dr. Martens, we’re not just selling iconic boots, shoes, and sandals; we’re elevating retail experiences that exceed expectations. Selecting Amperity demonstrates our commitment to enhancing customer engagement with AI-powered personalisation. Initial results show we can better serve our customers across all touchpoints while driving business growth.”
Meanwhile, Matthew Biboud-Lubeck, general manager at Amperity, commented, “Dr. Martens’ partnership with Amperity marks a significant milestone in their digital transformation journey. In today’s evolving digital landscape, their proactive approach to enhancing customer engagement through our AI-powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance. This collaboration exemplifies how leading brands are using AI-driven solutions to build deeper customer relationships and drive sustainable growth.”
