Australia – Real estate agency Domain has launched a new campaign with three films starring actors Rose Byrne and Bobby Cannavale.
In partnership with Howatson+Company, the films introduce the new brand platform ‘Know what we know’ which reflects Domain’s commitment to provide customers with confidence in their property journey.
In the films directed by Australian director Trent O’Donnell, Byrne and Cannavale play a couple who go to extreme lengths to try and uncover information that will help them find the right property.
The situations in the film are resolved by Domain’s brand new search experience, including exclusive features such as ‘Search by School Zone’, ‘Recently Sold Prices’, and ‘Suburb Insights’.
Talking about the campaign, Rebecca Darley, chief marketing officer at Domain, said, “In an era where information is the most valuable asset, ‘Know What We Know’ bridges the gap between the experts and the seekers. As a data and tech-powered business, Domain is on a journey to leverage its assets to guide Aussies through every step of their property journey.”
“Many Australians can relate to that feeling of property obsession, going above and beyond in their property search to feel confident they are making the right decision. This proved fertile ground to bring to life the new re-imagined search experience in the Domain App, and stretch the brand into a lighthearted and entertaining territory. With Domain, gone are the days of undercover suburb stakeouts and uninformed decisions, you have the power to know what the experts know, empowering you to navigate your property journey with confidence,” she added.
Meanwhile, Richard Shaw and Jeremy Hogg, executive creative directors at Howatson+Company, added, “Since day one, Rebecca and the Domain team have spoken of their ambition for the business and the brand — you can see that ambition in this first campaign. We couldn’t be more excited to launch ‘Know what we know’ for Domain and continue to build the platform together.”
The campaign includes TV, Online, OOH, Radio, Social and sponsorship of Allianz Stadium.
