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Kraft Heinz taps TBWA\Sydney as creative AOR for its Golden Circle brand

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Australia – Global food and beverage company Kraft Heinz has appointed advertising agency TBWA\Sydney as the creative agency of record for its brand Golden Circle.

As part of the remit, TBWA\Sydney will be responsible for the entire beverages portfolio including the development of the Golden Circle Masterbrand.

Rebecca Preston, Kraft Heinz’s CMO, said, “TBWA has a proven track record of bringing both world-class disruptive, cut-through thinking and a genuine level of partnership to brand creative development. We are looking forward to unleashing their talents across our beverages portfolio.”

Meanwhile, Nitsa Lotus, chief growth officer at TBWA\Sydney, commented, “We are thrilled to be working with such an iconic Australian brand in Golden Circle. It is a leading brand with the heart and soul of a challenger. We are looking forward to partnering with Kraft Heinz to help create the next exciting new chapter in this brand’s future.”

In July 2022, TBWA\Sydney collaborated with Tourism New Zealand, the agency that promotes the country’s tourism around the world, to launch a new campaign, which is an underground network of Secret (Travel) Agents, with a mission to encourage Australians to book a holiday in Aotearoa New Zealand.

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