Bangkok, Thailand – Singapore-based buy now pay later service platform, Atome, has announced the appointment of Poompong Tancharoenphol, former country head of e-commerce platform Zilingo Thailand, to assume the role of country manager for Thailand.
Atome has expanded into other key markets such as Malaysia, Indonesia, Hong Kong, and mainland China over the last 12 months, and it is currently available as a point-of-sale payment checkout option across 5,000 online and offline retailers, primarily in the fashion, beauty, and travel, as well as lifestyle categories.
Tancharoenphol brings with him over 15 years of international experience in venture capital, B2C and B2B fashion, and e-commerce, as well as marketing, and fintech. Aside from his former role at Zilingo, he has previously worked as the investment manager at industrial firm AddVentures by SCG, and the digital business development manager at business conglomerate Siam Cement Group (SCG).
Commenting on his appointment, Tancharoenphol said that he is very excited to join Atome at this time and launch the brand in Thailand.
“I’m also excited to introduce Thai consumers to the global buy now pay later movement, which is about a smarter, better, and more transparent way to shop and pay, and one in which both retailers and consumers win. My immediate focus will be building our local partnership, HR, marketing, and operations team to better support our merchant partnerships and enable their success,” said Tancharoenphol.
Meanwhile, David Chen, the CEO of Atome, commented that they are excited to embark on the next phase of growth by expanding into Thailand, and with Nan’s leadership experience and knowledge of retail, digital commerce, and fintech, he will be invaluable as they scale their Thai operations and build on their rapid growth across Asia.
“Atome stands for “available to me” and we’re very excited to introduce a digital-savvy generation of Thai consumers to a better and smarter way to shop and pay and give them access and affordability to quality products and services,” said Chen.
