Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Digital agency Kingdom Digital produces “Girl Next Door” web series for MY beauty brand

by

-

October 19, 2020

Girl Next Door

Kuala Lumpur, Malaysia – Digital agency Kingdom Digital has been roped in by Malaysian beauty brand KOSÉ Malaysia to produce the “Girl Next Door” mini web series to celebrate the launch of its new SEKKISEI Clear Wellness range as well as to commemorate its 35th anniversary.

The series will be two-part and will star personalities, Alvin Chong and Jasmine Suraya Chin. The production by the agency is in collaboration with the production company Imagineers Film. 

According to Edmund Lou, head of strategy at Kingdom Digital, the campaign’s objective is to educate consumers on SEKKISEI Clear Wellness’ star ingredient, ITOWA, and to demonstrate how simple, natural ingredients can be formulated to help them achieve healthy, clear, and smooth skin.

The short film tells a heart-warming love story between two neighbors, Josefine and Alvin. The story starts off with the flamboyant female lead going to great lengths to catch her love interest’s eye but her efforts were futile until she embraces the “less is more” concept. 

“We decided on the ‘less is more’ concept as KOSÉ’s latest revamped range is a true personification of minimalism and simplicity. With this, we want to position KOSÉ SEKKISEI Clear Wellness as a brand that upholds the Japanese art of minimalism in both aesthetics and functionality. Working closely with the client, we selected Alvin and Jasmine as the stars of the “Girl Next Door” mini web series as these personalities’ fanbase and followers match KOSÉ’s target audience profiles – especially in terms of the Malay and younger demographics. We believe Malaysians will resonate well with this mini web series, as well as the campaign as a whole,” added Lou.

Meanwhile, Reuben Kang, founder, and filmmaker at Imagineers Film shared that their aim was to convey the agency’s “less is more” concept in a way that was relatable and engaging to KOSÉ’s target audience.

“These days we are seeing a shift towards messages of simplifying and removing unnecessary excess in our everyday lives. However, in the beauty world, this minimalistic lifestyle hasn’t exactly caught on – many young women still hold the misconception that heavy makeup is the must-have look. Through the “Girl Next Door” mini web series, we hope to translate this idea of simplicity and champion that less is, truly, more,” explained Kang.

Also, Annie Tay, marketing manager at KOSÉ Malaysia shared that the rebranding was spurred by the fact that consumers are now more conscious of products’ ingredients. This has resulted in an increase in the demand for skincare with natural ingredients.

“It was essential that we partner with an agency that understood what our brand stands for and the importance of brand-building. We are delighted to partner with Kingdom Digital who was able to seamlessly transform our objective into an entertaining and relatable web series while maintaining the essence of SEKKISEI Clear Wellness as the focal point. With the agency’s strategic approach, we will be able to engage more authentically with our audience through down-to-earth messaging and continue accelerating our online visibility,” expressed Tay.

To drive awareness and evoke consumers’ interest, the campaign will be supported by social postings along with a custom KOSÉ Instagram filter. The filter is currently live, and users can try it by clicking on the ‘Filter’ tab on KOSÉ’s Instagram. Aside from the stars of the web series, a few select influencers will also be promoting this new filter. The campaign will run from 2 October 2020 to 31 December 2020.

Related Tags Digital Kingdom Girl Next Door Beauty Brand Web Series Kose Malaysia Edmund Lou SEKKISEI Clear ITOWA Reuben Kang Annie Tay
Share this article

Related Articles

View All
THe History of Whoo
Marketing Featured Southeast Asia
South Korean skincare brand The History of Whoo appoints Kingdom Digital as social media agency
September 25, 2020
By
Dentsu Aegis Network
Marketing Featured APAC
Dentsu Aegis Network expands APAC partnership with Philips’ consumer electronics business
September 17, 2020
By
amaysim x 72andSunny
Marketing Featured ANZ
Aussie telco Amaysim designates 72andSunny as creative agency
August 18, 2020
By MARKETECH APAC
Heather Paterson
Technology ANZ
Customer experience insights provider Medallia appoints new ANZ country manager
August 13, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin