Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology ANZ
No posts found

Customer experience insights provider Medallia appoints new ANZ country manager

by MARKETECH APAC

-

August 13, 2020

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Sydney, Australia –  Experience management tech Medallia has announced that it has appointed its newest country manager for ANZ, Heather Paterson, former director of the Asia Pacific and Japan in the New York-headquartered Intralinks. 

Medallia provides a SaaS platform, the Medallia Experience Cloud, which services the market in the understanding and management of experience of customers, employees, and citizens via the capturing of experience signals from in-person daily journeys, digital channels, and IoT interactions. 

As the company continues to invest across the APAC region, Paterson will be tasked to lead the Australia team, where she is also said to spearhead the launch of ground operations in New Zealand, expected over the coming quarters.  

Gavin Selkirk, Medallia’s APAC vice president and general manager believes Paterson’s strong leadership background makes her the best person to lead the country’s growth.

“Heather’s results-driven approach, ability to build and manage teams and [her] strong background in financial services technology – an important and growing sector for us – means she’s ideally suited to run our business across Australia and New Zealand,” said Selkirk.

“Australia was Medallia’s first office in the region, and as it continues to grow, we look forward to building our New Zealand presence which Heather will play an integral role in building,” Selkirk added.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Consumer Insights Cloud Marketing Leader Cloud platform Saas Medallia Marketing manager anz
Share this article

Related Articles

View All
Technology Featured Southeast Asia
How a modern data platform can enhance data app experiences
August 6, 2020
By MARKETECH APAC
Technology Southeast Asia
Qualtrics launches XM Institute for XM Community
July 13, 2020
By
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

Free Fire
Football fever hits Free Fire as “Fire Kickoff” global campaign starts June 5
June 3, 2026
Julian Bartolome
No posts found
Duolingo offers limited-time chance to revive lost streaks in new feature rollout
June 3, 2026
Aliza Carmona
HATCH DOME launches new immersive experience exploring future of climate-impacted food systems
June 3, 2026
Aliza Carmona
Simmons redefines sleep category with new “Bring On The Day” regional campaign
June 3, 2026
Julian Bartolome
Yong Yuan takes helm as CEO of Ogilvy Group China
June 3, 2026
Aliza Carmona
Circles.Life debuts brand mascot to champion Singaporean telco lifestyle in new campaign
June 3, 2026
Julian Bartolome
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin