DEPT launches 300-person team to optimise Web3 experiences

Amsterdam, Netherlands – Global digital agency DEPT has launched its 300-person team WEB3/DEPT to support the fastest-growing segment of its business.

The team will be helping the agency’s clients experiment with blockchain technology, build immersive experiences in the metaverse, and deliver multi-layer strategies for launching NFTs.

The team will also introduce a new Web3 Labs platform to help both clients and employees better understand web3 fundamentals, including the difference between crypto coins and crypto tech, why decentralised tech is here to stay, and primers on wallets, NFTs, DAOs, marketplaces, and stablecoins, amongst others.

According to Isabel Perry, vice president at WEB3/DEPT, the launch will redefine how companies interact with their customers through Web3 and the metaverse. 

“But it’s hard for CMOs and CIOs to figure out where to start. Over the last two years, we’ve helped so many brands to redefine the way they interact with their customers that we feel it’s time to combine all this expertise and knowledge under the WEB3/DEPT banner,” she added.

Dimi Albers, CEO at DEPT, also said, “We want to lead the charge and help our clients navigate these transformational technologies for the next decade.”

He also said that what sets the team apart from others is the combination of its strong intellectual property, track record of delivering more than 60 web3 projects, R&D plans across EMEA, the US and Asia Pacific, and its diverse mix of engineers, creatives and strategies who get the web3 vision. 

The new team follows the launch of DEPT’s ‘Creative Automation Practice’, which was targeted at helping brands supercharge their creative output through technology.

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