Marketing Featured South Asia

DEPT enters India, acquires Adobe specialists Tekno Point

London – Global digital agency DEPT has announced its expansion in India with the acquisition of Indian Digital Experience Platform (DXP) services provider Tekno Point. The latter’s 500-strong team of Adobe specialists is expected to accelerate DEPT’s DXP service offering for its global client base.

The team will also be augmenting DEPT’s current engineering capabilities, with plans to double the size of the team within the next 18 months.

As part of the agency, Tekno Point will also be rebranded as Tekno Point/DEPT and will continue to operate under the leadership of Himanshu Mody, founder and CEO, and Yash Mody as CTO.

“Tekno Point’s proven Experience Engineering approach combined with deep Adobe DX expertise empowers enterprise customers to realise faster time-to-market and deliver hyper-personalised experiences across channels,” said Himanshu. 

Philip Cronin, senior director at Adobe Partner Sales APAC, also added that they are looking forward to working closely with the team from DEPT to drive even more success in India.

“India holds enormous potential as a domestic market and is host to a truly world-class talent pool. Our culture is ‘big enough to cope, small enough to care’, and we felt that same connection with Tekno Point when working together on several European and US clients,” Dimi Albers, DEPT’s CEO also explained.

Founded in 2000, Tekno Point has been offering an in-depth understanding of Adobe technology across several industries for clients including IDFC Bank, Tata Capital, Bajaj Allianz, Asian Paints, Rosewood Hotels, and Tata AIA.

On December 2022, DEPT has also launched its 300-person team called WEB3/DEPT targeted at optimising Web3 experiences for its clients.

Marketing Featured Global

DEPT appoints Matt Lynch as new CEO for EMEA

Amsterdam, The Netherlands – DEPT®, a global digital agency, today announced that Matt Lynch will take on the role of chief executive officer for the EMEA region to accelerate growth across Europe. He will support global CEO Dimi Albers, and work alongside DEPT®’s other regional leaders including Missy Foristall for the Americas and Vishnu Mohan for Asia-Pacific

Lynch was previously CEO of FEED/DEPT®, an agency under DEPT that specialises in delivering hyper-personalised content at scale for brands such as eBay, Gumtree, and Ancestry. While based in the UK, he will be responsible for driving growth across EMEA, expanding the agency’s service lines, and growing the teams in each market. 

His appointment comes off the back of a year of growth for DEPT® globally. The agency won several competitive pitches for clients like BMW, Diageo, Cisco, Constellation Brands, Gucci, Samsung, Inter Milan, and Reckitt Benckiser, and added a number of new agencies including Hello Monday, Dogstudio, 3Q and Two Bulls to the family.

Furthermore, DEPT®’s operations in Europe has reportedly registered exponential growth working with brands such as Philips, Amazon Prime, H&M, and the Eurovision Song Contest.

Speaking on his appointment, Lynch said, “In addition to being true pioneers of marketing and technology, DEPT® boasts an incredible team and client roster across Europe. I’m incredibly excited to work more closely with the talented and diverse people we have across the region, bringing my experience in running a global business to help DEPT® reach its ambitions.” 

Meanwhile, Albers commented, “Europe is historically our home market and has been key to making DEPT® the best and most innovative digital native agency in the world. So we created this role to drive collaboration, efficiency and ultimately growth across the region.”

He added, “Since Matt and his team joined us, he has played a significant part in further elevating operations and in continuing to grow relationships with existing clients, such as eBay. He’s also been involved in the launch of our creative automation practice and serving as interim managing director in Germany. I’m stoked to see what he achieves next in this new position.”

Technology Featured Global

DEPT launches 300-person team to optimise Web3 experiences

Amsterdam, Netherlands – Global digital agency DEPT has launched its 300-person team WEB3/DEPT to support the fastest-growing segment of its business.

The team will be helping the agency’s clients experiment with blockchain technology, build immersive experiences in the metaverse, and deliver multi-layer strategies for launching NFTs.

The team will also introduce a new Web3 Labs platform to help both clients and employees better understand web3 fundamentals, including the difference between crypto coins and crypto tech, why decentralised tech is here to stay, and primers on wallets, NFTs, DAOs, marketplaces, and stablecoins, amongst others.

According to Isabel Perry, vice president at WEB3/DEPT, the launch will redefine how companies interact with their customers through Web3 and the metaverse. 

“But it’s hard for CMOs and CIOs to figure out where to start. Over the last two years, we’ve helped so many brands to redefine the way they interact with their customers that we feel it’s time to combine all this expertise and knowledge under the WEB3/DEPT banner,” she added.

Dimi Albers, CEO at DEPT, also said, “We want to lead the charge and help our clients navigate these transformational technologies for the next decade.”

He also said that what sets the team apart from others is the combination of its strong intellectual property, track record of delivering more than 60 web3 projects, R&D plans across EMEA, the US and Asia Pacific, and its diverse mix of engineers, creatives and strategies who get the web3 vision. 

The new team follows the launch of DEPT’s ‘Creative Automation Practice’, which was targeted at helping brands supercharge their creative output through technology.

Marketing Featured ANZ

DEPT acquires AU-based Two Bulls as part of APAC expansion

Amsterdam, Netherlands – Global digital agency DEPT is continuing its Asia-Pacific expansion with the acquisition of Australian digital product studio Two Bulls. The Melbourne-based agency marks DEPT’s expansion in Australia and the wider APAC region, and will bolster its global digital product services offerings.

Founded in 2009, Two Bulls works across multiple industries, with particular experience in health, family and public sector. Its team of over 120 creative engineers have pioneered the Australian digital products market on a mission to solve complex and meaningful problems in simple ways. Some of their clients include Verizon, Hasbro and MailChimp.

Through the acquisition, Two Bulls will continue to operate under the leadership of James Kane, founder and CEO; and Evan Davey, founding partner.

Vishnu Mohan, partner and chief growth officer at DEPT, said, “Asia-Pacific is an important part of our vision of being the best global digital agency in the world. We are working hard to bring the full DEPT® value proposition to life in the region, and joining forces with such a talented, pioneering team like Two Bulls will be hugely beneficial to our clients.”

Meanwhile, Dimi Albers, CEO and DEPT, commented, “We’ve admired Two Bulls from afar for a while now; they really are Australia’s go-to studio for digital product strategy and design. They know how to effectively combine technology and marketing, have long standing relations with their clients and, most importantly, don’t forget to have a lot of fun along the way. I’m sure that their entrepreneurial spirit will help drive DEPT® forward in Australia, the wider APAC region and beyond.”

Marketing Featured Global

Digital agency DEPT launches new ‘Creative Automation Practice’

Amsterdam, Netherlands – Global digital agency DEPT has launched its new ‘Creative Automation Practice’, aimed at helping brands supercharge their creative output through technology. This practice specialises in three core services, namely delivering creative assets at scale, dynamic advertising, and conversational marketing and chatbots. 

The technology behind the practice is part of ADA by DEPT, the agency’s proprietary marketing technology platform. Lightspeed by ADA is a suite of tools that enables the benefits of creative automation, including content at scale, dynamic creative, data-driven feed generation, and conversation marketing, as well as workflow management.

The team comprises seasoned automation specialists and creatives who work with brands to scale creative assets, distribute them wider, iterate and personalise them faster, and test and learn from the data they generate.

DEPT said that it has been making advancements in the automation space over the past decade, working with global brands to accelerate and supercharge their creativity. For example, producing dynamic advertising campaigns for Just Eat Takeaway, conversational marketing for Ralph Lauren with Instagram and Messenger chatbots, and producing hyper-personalised creative assets at scale for eBay. All made possible with the use of DEPT’s proprietary tech.

Alex Miller, global SVP of creative at DEPT, noted that customers today are looking for more relevant, personalised experiences, and brands are looking for ways to connect more meaningfully with audiences to improve effectiveness.

He further shared that to achieve this at scale, a new approach is needed. An approach that combines creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster.

“Our Creative Automation practice produces repeatable, multilingual, cross-channel campaigns and experiments at scale. We combine the very best of our creative, growth, and engineering capabilities to improve the quality, efficacy, and speed-to-market of our clients’ campaigns,” added Miller.

In March 2022, DEPT has also launched its ‘Metaverse Practice’, which aims to help brands redefine the way they interact with consumers. The agency’s team of around 100 crypto and blockchain developers, games builders, 3D artists and creators, virtual and augmented reality experts and software engineers are pioneering innovative Web3 and metaverse experiences for clients.

Marketing Featured Global

Digital agency Dept launches new ‘Metaverse Practice’

Amsterdam, Netherlands – Global digital agency Dept has launched its ‘Metaverse Practice’, aimed at helping brands redefine the way they interact with consumers.

The new ‘Metaverse Practice’ includes around 100 crypto and blockchain developers, games builders, 3D artists and creators, virtual and augmented reality experts, and software engineers, who have pioneered innovative Web3 and metaverse experiences for clients. 

Dept said that for the past year, it has been at the forefront of Web3 innovation, creating a 3D virtual world called the ‘the Eurovision Village 2021’, which is a virtual experience brought together tens of thousands of visitors from across the globe in a unique experience to celebrate the Eurovision Song Contest Rotterdam 2021. It has also teamed up with Journee to launch the Meta Festival, where over 4,000 people visited the Metapolis world to hear talks from digital pioneers. Moreover, Dept has launched an open-source, white-label solution called Algomart, for launching an NFT marketplace, built on top of the Algorand blockchain.

Taking the learnings from these projects, Dept has combined expertise from across its more than 2,500 team to launch its global ‘Metaverse Practice’, which includes expertise in blockchain technology, decentralised applications, AR, immersive experiences, and cryptocurrency and data, as well as a massive creative marketing power.

Max Pinas, Dept’s executive creative director, noted that over the last year they have gained a lot of experience with Web3 technologies to really get under the skin for how they can help their clients develop customer experiences as they have never seen before.

He further shared that brands will now have the opportunity to build fully immersive, 3D worlds from the ground up, and extend the customer experience into a whole new reality. 

“With our dedicated Metaverse Practice, we are able to build the bridge between the CMO and CTO. We see it as a creative opportunity akin to the first-ever websites; we’re at the dawn of a new digital age,” said Pinas. 

Dept is currently working with several global brands from fashion, entertainment, and commerce, as well as launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.

In addition, Dept has also announced that it will launch the world’s first 24 hours in the metaverse event in June 2022, connecting all corners of the globe in the Meta Festival. This event will bring together future-focused innovators, tech, brands, and people to a virtual event location called Metapolis, with hundreds of talks, music, and workshops, amongst others.

Marketing Featured APAC

Digital agency Dept expands to APAC

Singapore – Dept, a Netherlands-based digital agency has announced that it will be expanding to the Asia-Pacific region, marking it with the appointment of former Havas Group CEO Vishnu Mohan to assume the agency’s partner and chief growth officer role.

Dept, founded in 2015, is majority owned by Carlyle, a global private equity firm. Dept has recently acquired design and experience agency BASIC®️, as well as creative marketing technology agency Byte.

Through the market expansion, Dept said it will follow an acquisition-led growth approach to grow to 1,000 people and contribute 10% to global revenues by 2024. This will be complemented with a Singapore hub and a satellite team in Manila.

Meanwhile, Mohan, who will work closely with Dimi Albers, Global CEO of Dept, joins the agency after a 25 year stint with Vivendi’s Havas Group, where he was widely recognized as the key figure behind the launch and development of the group in Asia Pacific.

Speaking about his appointment, Mohan said that he looks forward to working with Albers and the teams, adding that they will be leveraging the agency’s growing client base and track record in the region to build a business that is ‘big enough to cope and at the same time small enough to care’.

“Dept is a very strong digital transformation agency with a rich tech heritage. Their integrated one-stop-shop principle of delivering tech, design, creative and performance with a simple structure, speed, clarity, and personal contact is why I truly believe it can make a difference in the APAC markets,” he said.

Meanwhile, Albers commented that a team on APAC that will work fully integrated with their teams across EMEA and the Americas will help them make an even bigger impact in the region, both for global clients and local brands. He added that with Mohan’s network, market knowledge, and growth mindset, they have found the right leader to boost their Asia journey.

“Over the last few years, we’ve delivered a variety of impactful projects in the Asia Pacific market for brands like Mizuno, Samsung, Weber, Fujitsu, and KLM. Our vision has always been to help our clients work with the best talent in the world, regardless of geography,” Albers concluded.