Dentsu secures Tapestry’s international media account across APAC, EMEAI

Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI.

The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. 

In APAC, this spans Japan, China, South Korea, Singapore, Malaysia, Australia, and New Zealand, while EMEAI covers Europe, the Middle East, Africa, and India.

The appointment follows two separate pitch processes in EMEAI and APAC, expanding an existing partnership between the two companies in China. 

Dentsu will replace multiple incumbent agencies as part of the consolidation. The move comes as Tapestry continues to expand its presence across international markets.

“APAC is a priority growth region for Tapestry and our brands. As we continue to accelerate across the region, having the right media partner is critical,” said Kylene Campos, senior vice president of brand and growth strategy APAC at Tapestry, Inc.

Campos added that dentsu demonstrated strong local market understanding and the ability to translate strategic ambition into consumer engagement during the pitch process.

“Building on our successful collaboration in China, we are confident that dentsu’s connected capabilities, cultural intelligence, and regional expertise will help Coach and Kate Spade deepen relevance with consumers and drive sustainable growth across APAC,” she said.

Beyond the appointment, dentsu said the account will be handled by teams across the region.

“This appointment reflects dentsu’s continued commitment to building highly agile, bespoke teams tailored to specific needs of our clients,” said Prerna Mehrotra, chief client officer and practice president – media, APAC at Dentsu.

Mehrotra added that dentsu will support Tapestry’s growth by combining media, cultural insight, and experience design across markets.

Dentsu’s appointment in EMEAI was announced in January, while work across APAC commenced on 1 February 2026.