Tag: Prerna Mehrotra

Singapore – Dentsu has appointed Prerna Mehrotra into the newly-created role of chief client officer for Asia-Pacific. This adds up to Mehrotra’s existing role as chief executive office role for media in APAC.

In this newly created role for the region, Prerna will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media and customer experience management (CXM). 

She also continues her responsibility of overseeing the group’s leading media brands Carat, dentsu X and iProspect, working closely with her leadership team, global and local market teams to deliver value across the media ecosystem on behalf of clients.

Speaking on her added role, Mehrotra said, “Partnering with clients has been the essence of my journey in this industry. In the last two decades, I’ve worked with a diverse mix of clients across many verticals and markets including Singapore, China and India. I find real joy in understanding a client’s business challenge and collaborating with them to solve for these challenges.” 

She added, “One thing has always been clear – my commitment to put forward the best of my agency’s expertise in creating a competitive advantage for the brands I work with. I can’t wait to continue this journey, pooling together the best talent, capabilities and thought leadership to drive excellence for the clients we work with.”

Meanwhile, Rob Gilby, CEO for APAC at dentsu said: “Prerna joined dentsu in 2016 as our Head of Investment and has continued to show her star quality, working across division and clients. This appointment is huge testament to Prerna’s tenacity and growth mindset. She consistently demonstrates outstanding leadership and understanding of the changing client and consumer landscape, innovating products and services to capitalise on new opportunities for growth. I look forward to working close

Singapore – Dentsu International APAC welcomes the new year with a bang by unveiling its new CEO for its media relations, Prerna Mehrotra.

Mehrotra is currently the managing director of the network’s Media Group at Singapore and will be taking on the new role alongside her existing position.

Prerna will be responsible for driving Dentsu’s global media strategy and delivery in APAC, ensuring its alignment and relevance in the market with “client-centricity at the core,” to develop an integrated portfolio of tools and capabilities aimed at maximizing the effectiveness, relevance, and performance of clients’ media.

For the new role, she will be reporting to Ashish Bhasin, CEO of Dentsu APAC, and Peter Huijboom, global CEO of Media & Global Clients.

Bhasin shared in a press release that Mehrotra was a clear candidate for the role, having joined the business in 2016.

“She has gone from strength to strength excelling in roles across investment and media. This integrated view across our media portfolio and her acumen of over 20 years set her apart from the rest,” he said.

Meanwhile, Huijboom commented, “I am delighted to have Prerna join my leadership team and drive Dentsu’s media strategy in this critical region. Her experience in key markets including India and China and her long-standing client relationships will ensure we continue to drive value, and excellence in everything we do.”

On her appointment, Mehrotra said, “The media landscape in this region has never been more complex. Over the past eight months, consumers’ expectations of what brands produce and how they behave have changed rapidly, and it will only continue. I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients.”