Hong Kong – DBS in Hong Kong has announced the launch of its new ‘Trust Your Spark’ brand campaign, which aims to inspire people to believe in themselves and make their dreams a reality. The campaign conveys the message that there is a spark within each person that allows them to live more fully when they trust in themselves and lean into their potential.
The campaign will be brought to life through a variety of initiatives, including an AI Photo Generator tour popping up around Hong Kong over the next two weeks. This mobile photo experience uses Gen-AI to create personalised photo previews of participants living their dreams, whether as a musician, athlete, artist or any aspiration.
By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions.
Participants can also redeem a portable fan on-site while supplies last. They will also receive a printed photo preview of their future dreamed self, which they can share on social media. By uploading their personalised dream photo to Facebook or Instagram with #TrustYourSpark, people will be entered into a lucky draw for the chance to win prizes to help make their next dream come true.
Amy Wu, executive director of group strategic marketing and communications at DBS Bank (Hong Kong) Limited, said, “At DBS, we believe there is an inner spark waiting to be unleashed so people can live a more rich and meaningful life. Our ‘Trust Your Spark’ campaign aims to inspire that belief through real-life stories of DBS customers, employees, and partners who found courage to do more because they believed in themselves and trusted that DBS had their backs.”
