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CUE Group doubles down on SEA presence, expands operation in Singapore

CUE Group’s CEO Kan Shi
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Singapore – CUE Group, a Singapore-headquartered digital technology group, has doubled down on its expansion into the Southeast Asian region with a new operational focus out of its Singapore hub. 

More than a year on from their acquisition of Singapore-based digital agency, Bonsey Jaden, CUE has begun to expand the executive leadership team, with a range of soon-to-be-announced hires. Currently employing over 2,000 staff across more than 20 offices, CUE has actively partnered with more than 3,000 clients and partners across Asia. 

CUE said that what it is bringing to the table is a new yet experienced enabler, bridging the gap between data & technology solutions, paving the way for more targeted and culturally relevant consumer experiences – helping to accelerate sales and partnership growth across industries, and across cultures.

Kan Shi, group CEO of CUE, shared that it’s a privilege to be able to say that everything they are able to accomplish revolves around valuing people from their diverse teams and their individual expertise and cultural knowledge, to each partner and customer they have developed relationships with. 

“We live in the digital age, it’s true, but in the end, businesses are about meeting the needs of people and we never want to lose sight of the ‘who’ and ‘why’, even in the demanding sea of ‘what, where, when.’ I am personally very bullish on the growth and opportunity in Southeast Asia and I believe we are in the perfect moment to expand our team in Singapore and beyond to further support our existing clients and partners – as well as to build new relationships,” said Shi.

CUE noted that a number of executive hires are expected to be announced in the coming weeks.

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