Tag: CUE Group

Singapore – CUE Group, a Singapore-headquartered digital technology group, has appointed two key executive roles to its Singapore hub, as part of its continued expansion across SEA. The appointees include Zainudin Nordin, the new executive director of CUE Group SEA, and Daniel Posavac, the new managing director of CUE Group SEA.

In his new role, Nordin will be focusing on driving strategic developments across the region and exploring growth opportunities for the company. At the start of his career, Nordin served as an engineer, lecturer, and manager at the IC Design Centre in Nanyang Polytechnic for 15 years. He later moved into various roles in Singapore Parliament and other governmental bodies. His modern business prowess has been made evident over the past two years with the digital transformation of the food and beverage group Iron Chef F&B, where he occupied the post of Chief Strategy Officer. 

Meanwhile, Posavac will be doubling down on his new post while retaining his position as group CEO of Bonsey Jaden, CUE Group’s digital agency. Prior to the acquisition, he had driven the growth of the Singapore-headquartered agency for almost a decade and will continue to be hands-on in leading and expanding their client portfolio globally. 

CUE Group said that these major internal developments come at a time of exciting talent search that is constantly gaining speed in Singapore. The expansion spells not only growth for CUE and Bonsey Jaden, but also exciting potential opportunities for the job market throughout the region.

Posavac commented, “I’m thrilled to be opening another chapter in what has been an amazing journey so far, and I am confident in the vision and strategy we have for CUE in Southeast Asia.“

Meanwhile, Nordin said, “We see a huge talent opportunity in Singapore and across Southeast Asia, and we feel the timing is right for our next stage of growth!”

Shi Kan, group CEO of CUE, said, “We are bullish on the economic potential in Southeast Asia and I believe with the business network we have built; as an international team with a global vision, we are in a strong position to drive growth for our clients and partners.”

Singapore – CUE Group, a Singapore-headquartered digital technology group, has doubled down on its expansion into the Southeast Asian region with a new operational focus out of its Singapore hub. 

More than a year on from their acquisition of Singapore-based digital agency, Bonsey Jaden, CUE has begun to expand the executive leadership team, with a range of soon-to-be-announced hires. Currently employing over 2,000 staff across more than 20 offices, CUE has actively partnered with more than 3,000 clients and partners across Asia. 

CUE said that what it is bringing to the table is a new yet experienced enabler, bridging the gap between data & technology solutions, paving the way for more targeted and culturally relevant consumer experiences – helping to accelerate sales and partnership growth across industries, and across cultures.

Kan Shi, group CEO of CUE, shared that it’s a privilege to be able to say that everything they are able to accomplish revolves around valuing people from their diverse teams and their individual expertise and cultural knowledge, to each partner and customer they have developed relationships with. 

“We live in the digital age, it’s true, but in the end, businesses are about meeting the needs of people and we never want to lose sight of the ‘who’ and ‘why’, even in the demanding sea of ‘what, where, when.’ I am personally very bullish on the growth and opportunity in Southeast Asia and I believe we are in the perfect moment to expand our team in Singapore and beyond to further support our existing clients and partners – as well as to build new relationships,” said Shi.

CUE noted that a number of executive hires are expected to be announced in the coming weeks.

Singapore – Digital brand agency Bonsey Jaden and tech firm CUE Group have introduced a data-drive solution which is primed for the retail industry that delivers a deeper understanding of consumer practices with real-time analytics, at all levels of operations and marketing.

RetailX, developed by CUE Group, is one of the latest solutions to be included as part of Bonsey Jaden’s 360 integrated approach to necessary digital transformation.

The partnership comes after the recent investment of CUE Group to Bonsey Jaden in September 2021, aiding to boost the digital development of enterprises, industries, and governments.

With existing methods of data monitoring, companies should be able to understand the flow of traffic in both their physical and online outlets, as well as identify unique patterns among their specific clientele. However, many ultimately fall short in implementation; although solutions similar to RetailX already exist for the benefit of face-to-face retail, the landscape of consumer behaviour is constantly shifting, highlighting the common fallacy that depending on artificial intelligence is the only way forward.

“In a similar vein, the greatest advantage with RetailX is achieved by giving equal importance to an expert team, and understanding that top-down data interpretation is possibly the most crucial step in not only sales advancement and improvements to customer experience, but also in business as an entire field—including marketing,” both companies said in a press statement.

RetailX acts as an enabler that gathers and analyses in-store traffic data to empower retailers with key insights to make smart business decisions, from the obvious to the out-of-sight—from identifying customer foot traffic both in and out of a brick-and-mortar to a full consumer profile, including but not limited to age, gender, and purchasing patterns. 

In addition, the data gathered through RetailX introduces a new perspective for store operation management, paving the way for a more targeted and personalised shopping experience, potentially accelerating sales growth.

Daniel Posavac, group CEO of Bonsey Jaden, said, “Since embarking on this new relationship with CUE Group, it has been exciting to explore how we can integrate their avant-garde technologies with our own unconventional ideas and applications. We look forward to bringing RetailX beyond the retail industry into other industries that could benefit from it, such as hospitality, health and fitness, food and beverage, and many more.”

He added, “The information we get in the end allows us to strategize more efficiently, for both online and offline consumers of all identities and personas—we can cover more ground while keeping it personal.”

Singapore – With the global community growing more and more digital by the day, CUE Group, the digital technology group that boosts the digital development of enterprises, industries, and governments by using innovative technologies such as big data and AI, has announced an investment in digital brand agency Bonsey Jaden Group, further enhancing their expansion across Asia and the United States. 

Bonsey Jaden specializes in partnering with clients to develop world-class digital brand experiences with a focus on building #Powerbrands, having worked with global names such as Cetaphil, Microsoft, and Starbucks, as well as Singapore Tourism Board, and Facebook. It has a presence in Singapore, Malaysia, Thailand, the Philippines, and Indonesia, as well as Vietnam, and Australia.

The partnership aims to open up opportunities to help brands reach new levels of success and profitability by combining the strategic, creative, and media expertise of Bonsey Jaden with CUE Group’s wealth of technological know-how enables stronger support and increased innovation for the brands.

Moreover, CUE Group will be taking its place as Bonsey Jaden’s majority shareholder while keeping the leadership and management structure of the agency unchanged, making it easier for both groups to become industry leaders in the rapidly progressing world of digital branding. 

Shi Kan, CUE Group’s CEO, commented, “This partnership is very exciting with opportunities appearing all over the world, this relationship will be mutually beneficial and will grow our portfolios in the digital technology realm together.” 

Meanwhile, Daniel Posavac, the group CEO of Bonsey Jaden, shared that the ambition and vision of CUE Group are both really exciting, and complement the roadmap they have been developing for Bonsey Jaden’s future.

“We look forward to working together with CUE Group to integrate our products and services, while further expanding our ability to add value to more clients and partners across a greater number of markets,” said Posavac.