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Marketing Featured Southeast Asia

Crocs amongst new accounts bagged by partnership management impact.com

Singapore – Global partnership management platform, impact.com, has announced new several client wins in the Southeast Asia region for the first quarter of 2022. The additional renowned brands include Crocs.com, Eqonex, and Yolofoods.

Antoine Gross, impact.com’s general manager for SEA, commented that they are delighted that the strong demand for affiliate and influencer marketing in SEA has enabled them to quickly scale up their operations.

“The online advertising landscape keeps evolving rapidly and is becoming increasingly challenging for brands to grow. Moving towards a cookie-less world, where mistrust among consumers towards traditional advertising is rising, it’s our mission to provide alternative ways for advertisers to grow beyond the duopoly of Facebook and Google and reach new customers and drive revenue for their businesses through partnerships,” said Gross.

Scaling up the team within SEA, impact.com has also appointed key hires, including Nicole Quah, the new head of influencer partnerships for SEA, and Cris Tan, the new partner development manager.

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Marketing Featured APAC

impact.com elevates Ayaan Mohamud to take newly created role of regional VP of marketing for APAC

Singapore – Global partnership management platform, impact.com, has elevated Ayaan Mohamud, former regional marketing director at impact.com APAC, to step into the newly created position of regional vice president of marketing for APAC.

Following this move, impact.com has also appointed Laurence Nelmes, former business development representative at impact.com ANZ, to the newly created role of marketing executive for ANZ. In addition, it has also added bench strength to its local customer success, partnership, and sales teams, namely Deborah Kan, the new partnership development manager for ANZ, Hayley Tse, the new customer success manager for ANZ, Kim Sippel, the new corporate account executive for APAC, and Diana Letran, the new pre-sales solution architect.

According to impact.com, the new hires and promotions aim to support its rapid growth across Australia, New Zealand, Japan, China, and Southeast Asia, as well as to prepare for its launch into India in 2023.

Commenting on her appointment, Mohamud said that when she joined impact.com as their first regional marketing resource, she knew it was the opportunity of a lifetime to create a foundational APAC marketing strategy and build a local team to drive demand for a new category of marketing technology – partnership automation. 

“We’ve already exceeded our ambitious growth plans and I’m looking forward to leading our marketing team to new heights as we launch into Japan this year and India in 2023,” said Mohamud.

Meanwhile, Adam Furness, impact.com’s managing director for APAC, said that Mohamud has joined impact.com almost three years ago as their first marketing hire across APAC and has been a strategic and executional powerhouse since day one.

“She has been instrumental in helping drive our exponential growth across APAC with agile and innovative marketing initiatives that have helped raise awareness and understanding of the partnership economy. With more resources now available to her, the sky’s the limit to what she can achieve next,” said Furness.

In July 2021, impact.com has closed a US$150m round of funding at a US$1.5b valuation in preparation for an IPO, part of which was earmarked to enable the platform to double the number of its employees across APAC in 2022. To help nurture the significantly expanded team, Tanya Suna, former people development manager at impact.com for APAC, has been promoted to the newly created position of director of people and culture for APAC.

Categories
Marketing Featured Southeast Asia

dentsu SG, impact.com form alliance for commercial offering boost

Singapore – Dentsu International in Singapore have teamed up with partnership management platform impact.com to enable and accelerate partnership opportunities for clients globally, and as a way to boost commercial offering of the agency.

Said alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale. Impact.com seeks to transform the way businesses create, manage, scale and optimise an ecosystem of partnerships.

These include traditional rewards affiliates, influencers, commerce content publishers, and B2B brands, and has been successfully activated for some of dentsu’s clients in the region.

In addition, dentsu is now fully certified by impact.com’s Partnerships Experience Academy (PXA).

Guillaume Legond, client partner and commerce lead for media group of dentsu Singapore, said that through the alliance, it puts them in an even better position to support their clients in expanding their performance marketing activities and generate significant incremental revenue.

“We are passionate about delivering a total commerce experience to help brands optimise their business performance. Our partnership with impact.com will now bring our commerce capabilities up a notch as we tap on its seamless partnership management platform at scale,” Legond said.

Meanwhile, Antoine Gross, general manager for SEA at impact.com, commented, “Partnerships are becoming an important customer acquisition channel for more and more brands and we’re thrilled that dentsu has selected impact.com as their preferred partnership management platform. We are looking forward to helping dentsu’s clients unlock the value that a performance partnership program can produce through a wide range of innovative partnership types.”