Tag: Crocs

Sydney, Australia – Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing’s strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and sportswear brand New Balance. 

With a focus on creative, digital media, SEO, and content, the firm will work with these customers in nations including Malaysia, Singapore, Japan, Hong Kong, Taiwan, and Singapore. 

Jaywing has hired local talent in Hong Kong to offer customised, strategic support for its growing clientele in Asia, strengthened by its team of creative and media specialists based in Sydney. 

Speaking about the expansion, Tom Geekie, CEO of Jaywing, said, “This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximise the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers.” 

He added, “In addition, customers in Asia have distinctly different buying journeys, expectations and shopping experiences, so it’s important to have specialists with that expertise on the ground. We have recruited locally in Hong Kong, and as we grow our customer base we intend to add more.” 

Sydney, Australia – Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets. 

Jaywing’s mandate includes driving sales and new customers for Crocs and delivering enhanced return on marketing spend. 

The Crocs brand includes Crocs and HEYDUDE which are sold in more than 85 countries through wholesale and direct-to-consumer channels.

Jaywing bagged Crocs’ account following a pitch. The Crocs is the agency’s latest major win, following its appointment by Future Super for paid media strategy and execution and The a2 Milk Company to lead SEO and amplify digital content and PR across its suite of platforms. 

The agency is also working on several major clients, including Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal, and Lyres.

Raimundo Campbell, commercial director of Jaywing, said, “Crocs is an iconic brand with a global reach, and we are honoured to have been chosen as their strategic partner for these key markets. We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore.”

Singapore – Global partnership management platform, impact.com, has announced new several client wins in the Southeast Asia region for the first quarter of 2022. The additional renowned brands include Crocs.com, Eqonex, and Yolofoods.

Antoine Gross, impact.com’s general manager for SEA, commented that they are delighted that the strong demand for affiliate and influencer marketing in SEA has enabled them to quickly scale up their operations.

“The online advertising landscape keeps evolving rapidly and is becoming increasingly challenging for brands to grow. Moving towards a cookie-less world, where mistrust among consumers towards traditional advertising is rising, it’s our mission to provide alternative ways for advertisers to grow beyond the duopoly of Facebook and Google and reach new customers and drive revenue for their businesses through partnerships,” said Gross.

Scaling up the team within SEA, impact.com has also appointed key hires, including Nicole Quah, the new head of influencer partnerships for SEA, and Cris Tan, the new partner development manager.

Shanghai, China – Global footwear brand Crocs in China has launched an interactive and playful, physical installation at Taikoo Hui Shanghai, in order to promote the ‘Crocs for Yang Mi’ collection, with global brand ambassador Yang Mi, tapping into the Chinese actress’ enormous fanbase. 

According to Crocs, the creative idea was inspired by Yang Mi’s personal style that a person is neither sweet nor only cool, encouraging fans to discover and show the multi-side charm of the campaign message, ‘Come as you are’.

Created in collaboration with digital production company MediaMonks, the campaign execution will be via an experiential installation at Taikoo Hui mall, where photo booths were set up to capture its campaign theme ‘The Yang Mi Sweet and Cool Style’. 

With three selfie booths that uniquely depict each of the Mi-styles and maintain the key visual aesthetic, the campaign seeks to stay close to Yang Mi’s fans and the Gen Z female consumers, who are split into style-shoppers and true-love fans.

Fans could personalize the photo moment with three shareable booths furnished with interactive photo, sound, and lighting booths. The control panels in front of the booths opt for the visitors to experiment with the set in order to find their own sweet and cool style. 

Furthermore, various Jibbitz charms will be used to personalize the photo moments by putting them on the interactive board. This will activate a real-time personalized soundscape with a fitting lighting setup, echoing Yang Mi’s sweet and cool styles.

Each booth will also have its own soundboard to reflect its interior design. With 10 sound layers on the soundboard and a maximum of 4 Jibbitz charms to move around, there are over 1000 different possible combinations that can be made by users. For each installation, a personal sound or phrase that represents the mood will be created, which urges consumers to record and share on their social media platforms with an incentive that can be redeemed in the Crocs Energy Store in the Taikoo Hui mall.

Currently, over 8,000 people have engaged with the activation, generating 1.79 million impressions with 32% of the installation visitors converting to store visitors.

Shanghai, China – Full-service media agency Essence China has been appointed by Global footwear brand Crocs in China to be its media partner to handle the brand’s integrated media business.

Essence will be managing the brand’s strategy, media planning, media activation, and content innovation for Crocs’ digital and offline brand and performance marketing campaigns.

In China, Crocs products are available on e-commerce platforms such as Tmall and JD.com, and in retail stores across the nation.

Senior Marketing Director of Crocs in China, Hao Xu, commented that the brand is committed to making the world “a happier place” through continued innovation and creativity. Hao Xu further shared that they were looking for an agency partner to accelerate their efforts in a year of rebranding, deepening their relationship with consumers in the e-commerce space, and capturing new opportunities in the market.

“With Essence’s integrated media offering, and expertise in data-driven brand and performance marketing, we look forward to working closely with the team to drive Crocs’ brand transformation and business growth in China,” said Hao Xu.

Meanwhile, Benjamin Wei, managing director of Essence China, said that Crocs and Essence share a “tireless pursuit” of innovation, creativity, and improvement with a people-first approach. 

“With a mission to make brands more valuable to the world, Essence’s belief is that when brands like Crocs put people first, they have tremendous potential to make the world a better place – creating real value for consumers while fueling organizational culture and success. We are delighted to collaborate with Crocs to deliver valuable advertising that reinforces its vision of ‘everyone comfortable in their own shoes’ and propel its growth across China,” added Wei.