Indonesia — Cheil Indonesia has appointed Yeo Kyung Lee as Head Director for Retail and Campaign, strengthening its leadership as the agency looks to expand its retail marketing capabilities and deliver more connected brand experiences for clients.
In her new role, Yeo will directly report to CEO Joo Hwan Kim, focusing on strengthening the company’s retail and campaign offering by combining creativity, customer experience and commercial strategy to help clients navigate evolving consumer expectations and drive long-term business growth.
Her appointment comes as brands increasingly seek integrated marketing solutions that bridge physical and digital experiences, requiring agencies to combine strategic thinking with measurable business outcomes.
Yeo brings more than a decade of international experience across Asia Pacific, Europe and Africa, with leadership roles spanning luxury, hospitality, healthcare, experiential marketing and business expansion. Most recently, she served as managing director of MegaGen Implant India, where she led market development and business growth initiatives.
Throughout her career, she has worked across customer experience consulting, experiential marketing and international business development, bringing a cross-industry perspective that extends beyond traditional advertising.
CEO Joo Hwan Kim described Yeo’s appointment as a reflection of the agency’s commitment to bringing diverse expertise into its leadership team.
“What stood out about Yeo was the breadth of experiences she brings from outside the traditional advertising path, her professional and cultural diversity offers a fresh perspective that can challenge conventional ways of thinking, inspire new ideas, and help us continue evolving as an organisation,” said Kim.
“I believe this diversity will strengthen our capabilities and create new opportunities for Cheil Indonesia,” added Kim.
Commenting on her appointment, Yeo said, “Leadership today is no longer defined by expertise in a single function or industry. The most valuable perspective often comes from working across different sectors, cultures, and business environments.”
“These experiences help us better understand customers, solve complex challenges, and build stronger connections between brands and people,” added Yeo.
Yeo will directly report to Kim on leading Cheil Indonesia’s retail and campaign business while helping brands create seamless customer journeys that connect creativity, commerce, customer experience, and business performance.
