Tag: Cheil Indonesia
K-Wave has long been a global phenomenon, from chart-topping K-Pop hits to binge-worthy K-Dramas and fashion trends flooding social feeds. But in Indonesia, the influence of Korean culture goes beyond fandom. For the country’s Gen Z and young Millennials (Gen MZ), K-Wave has been remixed, personalised,...
Indonesia – Cheil Indonesia has named Nayeon Chae as its new digital service lead, bringing her global digital expertise to strengthen Samsung’s B2B and D2C digital operations in Indonesia while driving the agency’s next phase of integrated digital innovation. Nayeon’s digital leadership experience spans...
Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing creative assets for an upcoming product launch and revitalising the brand’s digital presence. As part of the mandate, Cheil Indonesia...
Cheil Indonesia strengthens leadership with Young Min Ha as retail marketing head for Samsung Mobile
Jakarta, Indonesia — Cheil Indonesia has appointed Young Min Ha as head of retail marketing for Samsung Mobile, following his tenure at Cheil KSA where he led retail strategy for Samsung Mobile and Consumer Electronics. In Saudi Arabia, he drove large-scale in-store transformations, fixture innovation...
Jakarta, Indonesia — Cheil Indonesia has recently appointed Iqbal Zakky Hasbianto as digital account lead, as the agency strengthens its digital leadership to accelerate growth across its integrated marketing offerings. “Cheil Indonesia’s strength lies in its ability to integrate creativity, data, and...
Indonesia – Cheil Indonesia has released a new report offering a deep dive into the mindset of Gen Z in Indonesia, shedding light on how this generation is reshaping the definition of ‘cool’ through authenticity, purpose, and intentional digital behaviour. The report reveals that Indonesian Gen Zs associate...
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
Indonesia – Jackie W.K. Jeong, a marketing professional with 18 years of experience in global retail strategy and brand development, has been appointed as the new head of retail and campaign at Cheil Indonesia. With experience leading projects across Europe, North and South America, and the Middle East,...
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