Indonesia – HD Hyundai Construction Equipment Indonesia has named Cheil Indonesia as its new agency partner following a competitive pitch, tasking the agency with developing creative assets for an upcoming product launch and revitalising the brand’s digital presence.
As part of the mandate, Cheil Indonesia will support the launch of Hyundai’s latest model, the Excavator Hyundai R130F, through creative materials designed to highlight the product’s features. The agency will also lead digital activation efforts aimed at improving Hyundai’s online platforms and enhancing user experience.
The partnership is expected to strengthen Hyundai’s communication strategies and bolster its market visibility.
Commenting on the partnership, Chae Hee Bum, president director of HD Hyundai Construction Equipment Indonesia, said, “Cheil Indonesia’s creative expertise and strategic approach make them the ideal partner to bring our vision to life. Their ingenuity and commitment to excellence align perfectly with our goals for this project.”
Cheil Indonesia said the win underscores its ability to deliver tailored solutions across industries, combining creative storytelling with digital innovation to support client objectives.Joo Hwan Kim, president director of Cheil Indonesia, commented, “Securing the HD Hyundai Construction Equipment project is a proud moment for our team. It reflects our ability to adapt and deliver creative solutions for a diverse range of clients across industries. I’m grateful for the hard work and collaboration of our team, and for the trust our clients place in us to bring their vision to life.”
