Tag: FIFA World Cup 2026
Piecing the marketing signals together In this feature, leading experts across sports, marketing and event technology reveal what it takes for sporting, media and entertainment organisations to win captive audiences before, during and after a major event with the latest in data tech innovation....
![[Creator Economy] Subway x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Creator-Economy-Subway-x-FIFA.jpg)
Singapore – Subway Singapore has found a way to join the world’s biggest football conversation without appearing on the pitch, launching a real-time campaign that transforms one of the sport’s most familiar moments into a reward for fans. Created alongside Publicis Groupe Singapore’s...
Kuala Lumpur, Malaysia — U Mobile has launched its newest integrated FIFA World Cup 2026 campaign, designed to bring Malaysians closer to football’s biggest tournament through streaming, exclusive fan experiences and a brand film celebrating the nation’s shared passion for the sport. As the Official...
U.S.A. — OpenAI has teamed up with football icon Leo Messi for a new global campaign that encourages fans to use artificial intelligence (AI) to celebrate, follow, and engage with football in more creative ways during the FIFA World Cup 2026 season. The campaign begins with an image created by Messi...
![[Activation] Lenovo SG x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Lenovo-SG-x-FIFA.jpg)
Singapore – Lenovo Singapore has unveiled a slate of football-themed initiatives ahead of the FIFA World Cup 2026, appointing local football legend Fandi Ahmad as its official brand ambassador while launching immersive fan experiences and an AI-powered coaching pilot. As the Official Technology Partner...
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids.jpg)
Singapore – As FIFA World Cup 2026 fever begins to gather pace across Asia, more than 100 children and parents traded their Saturday routines for football boots and family time at the Lion City Sailors Training Centre in Singapore. The gathering, titled “Happy Kicks, Happy Kids”, brought...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
![[Campaign] Where the World Comes to Play](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Where-the-World-Comes-to-Play.jpg)
Changi Airport brings football fever to Singapore with new film, live screenings, and fan activities
Singapore – Changi Airport is kicking off the 2026 football season with a new campaign celebrating the sport’s ability to bring people together, alongside free live match screenings and football-themed activities across the airport. At the heart of the initiative is ‘Where The World Comes To Play,’...
![[Media] Aleph x FIFA World Cup 2026 PH](https://marketech-apac.com/wp-content/uploads/2026/06/Media-Aleph-x-FIFA-World-Cup-2026-PH.jpg)
Manila, Philippines – As the FIFA World Cup 2026 prepares to kick off on June 12, global digital advertising company Aleph has unveiled a multichannel distribution model designed to bring the tournament closer to football fans across the Philippines. As the official media rights distributor of the FIFA...
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