Tag: Customer Data Platform
The recognition positions Amperity as among the leading providers of customer data platform solutions, helping businesses activate their customer data by creating targeted audience segments and delivering them to marketing platforms.
The promise of martech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, martech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth.
Through this initiative from Amperity, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data.
As part of its ongoing data transformation, the travel company will use the CDP to create a personalised ecosystem and improve the digital experience.
In this latest 'What's NEXT' feature, PHD's Antony Yiu imparts lessons on how to orchestrate all the data marketers have in harmony to bring the most out of it.
CDP Amperity has announced seasoned hires Rian Smith and Sam Bessey as its new business director and lead solutions consultant, respectively.
The CDP was tapped to help Reckitt deliver relevant, personalised customer experiences.
Together, the two bring extensive expertise within their respective industries to Amperity’s growing leadership team.
The focus of the alliance is said to be driving long-term value for businesses using rich, meaningful and ethically managed customer data.
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
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