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Category: Technology

Kargo brings video advertising product suite to APAC
Kargo brings video advertising product suite to APAC
Posted on June 8, 2023
by Teddy Cambosa
According to the company, its video advertising solutions have the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their curated supply.
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SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
Posted on May 31, 2023
by Teddy Cambosa
Through the contract, Eagle Eye's Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.
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Omnichannel SSP Lemma appoints Ryan Pestano as chief product officer
Posted on May 26, 2023
by MARKETECH APAC
Pestano will assume responsibility for overseeing the complete portfolio of products and platforms offered by Lemma.
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Sprinklr adds new generative AI feature to current CX offering
Sprinklr adds new generative AI feature to current CX offering
Posted on May 25, 2023
by Teddy Cambosa
The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.
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Azerion appoints ex-EssenceMediacom Caitlin Huskins as commercial director
Posted on May 25, 2023
by MARKETECH APAC
With more than 13 years of experience in the digital advertising industry, Huskins has held several senior leadership roles across the agency landscape.
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Alida opens managed services delivery hub in Manila
Alida opens managed services delivery hub in Manila
Posted on May 25, 2023
by Teddy Cambosa
The Manila office will operate as a managed services delivery hub with potential to increase operation functions and expand roles in various departments. 
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PubMatic signs deal with SeenThis to deliver digital advertising whilst minimising carbon emissions
PubMatic signs deal with SeenThis to deliver digital advertising whilst minimising carbon emissions
Posted on May 22, 2023
by Teddy Cambosa
The partnership between PubMatic and SeenThis provides advertisers and agencies with a way to run scaled, carbon-efficient video campaigns across the breadth of the premium supply on the PubMatic platform.
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Quantcast enters partnership with FreeWheel to enable direct access to global premium video publishers
Quantcast enters partnership with FreeWheel to enable direct access to global premium video publishers
Posted on May 18, 2023
by Maureen Basa
Through the partnership, marketers can leverage Quantcast’s AI and machine-learning capabilities to drive optimal outcomes by connecting with the right audiences across FreeWheel’s supply of premium video.
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Amobee appoints Carol Tay as country director for SEA
Amobee appoints Carol Tay as country director for SEA
Posted on May 17, 2023
by Teddy Cambosa
In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.
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Report reveals customer reviews critical when choosing marketing software
Posted on May 16, 2023
by MARKETECH APAC
According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first.
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