Zendesk has announced new artificial intelligence (AI) technology and conversational commerce features in order to improve its customer experience (CX) offering across its user base.
Owens was the former president at Salesforce and senior executive at Oracle and has over 20 years of experience building and managing global sales operations.
Through Unruly, Tremor International's SSP, buyers can access Green Media Product (GMP) curated deals – powered by Scope3 data – across premium display, video, and CTV.
Iyer’s appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.
Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
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