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Category: Technology

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Report reveals customer reviews critical when choosing marketing software
Posted on May 16, 2023
by MARKETECH APAC
According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first.
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Zendesk launches AI tech, conversational commerce features to improve CX offering
Zendesk launches AI tech, conversational commerce features to improve CX offering
Posted on May 12, 2023
by Teddy Cambosa
Zendesk has announced new artificial intelligence (AI) technology and conversational commerce features in order to improve its customer experience (CX) offering across its user base.
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SnapLogic appoints former Salesforce president Tony Owens to board of directors
Posted on May 12, 2023
by MARKETECH APAC
Owens was the former president at Salesforce and senior executive at Oracle and has over 20 years of experience building and managing global sales operations.
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Adobe integrates Firefly to experimental conversational AI service Google Bard
Adobe integrates Firefly to experimental conversational AI service Google Bard
Posted on May 11, 2023
by Maureen Basa
Adobe Firefly will become the premier generative AI partner for Google Bard, powering and highlighting text-to-image capabilities.
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Engaging.io names Miles Joyce as non-executive chair, adds four new clients ahead of international expansion
Engaging.io names Miles Joyce as non-executive chair, adds four new clients ahead of international expansion
Posted on May 11, 2023
by Maureen Basa
Following exponential growth, Engaging.io has appointed advertising and marketing pioneer Miles Joyce as its first non-executive chair.
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Tremor International to offer green media products on CTV via partnership with Scope3
Tremor International to offer green media products on CTV via partnership with Scope3
Posted on May 10, 2023
by Maureen Basa
Through Unruly, Tremor International's SSP, buyers can access Green Media Product (GMP) curated deals – powered by Scope3 data – across premium display, video, and CTV.
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Cartelux appoints ex-Google Mathew Pretel as head of product
Cartelux appoints ex-Google Mathew Pretel as head of product
Posted on May 10, 2023
by Maureen Basa
Google’s previous advertising solutions architect Mathew Pretel joins Cartelux to support the company’s next growth phase.
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Lemma appoints Swaminathan Iyer as director of CTV for SEA
Lemma appoints Swaminathan Iyer as director of CTV for SEA
Posted on May 9, 2023
by Teddy Cambosa
Iyer’s appointment comes at a critical time of growth for the company as it expands its ad portfolio to include CTV alongside DOOH, making it available to clients in the region.
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PubMatic launches end-to-end supply path optimisation solution ‘Activate’
PubMatic launches end-to-end supply path optimisation solution ‘Activate’
Posted on May 9, 2023
by Teddy Cambosa
Built leveraging technology from PubMatic’s 2022 acquisition of Martin, ‘Activate’ is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.
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What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
Posted on May 8, 2023
by Teddy Cambosa
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
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