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Category: Technology

Central de Outdoor, Adsmovil OOH taps Moving Walls to launch new data, automation platform for OOH
Central de Outdoor, Adsmovil OOH taps Moving Walls to launch new data, automation platform for OOH
Posted on October 19, 2023
by Teddy Cambosa
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH, part of Adsmovil which runs an audience-first platform for programmatic buying for the Latin American market.
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Skyrocket Studios launches TechStack.ph to empower PH marketers,businesses
Skyrocket Studios launches TechStack.ph to empower PH marketers, businesses
Posted on October 18, 2023
by Teddy Cambosa
The launch of TechStack.ph is a result of Skyrocket Studios’ strategic partnerships with leading SaaS platforms in the dynamic marketing and e-commerce industry.
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MARKETECH-PHOTOS-_1_
GroupM partners with Criteo to drive commerce media innovation in APAC
Posted on October 17, 2023
by Aliza Carmona
WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region.
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IAS unveils AI-powered detection, avoidance service to retain media quality 
Posted on October 17, 2023
by Teddy Cambosa
IAS's latest product, which makes use of AI technology, efficiently identifies MFA sites on a large scale, allowing advertisers to regain control over their media quality and reduce inefficient spending. IAS provided extensive campaign analysis during alpha testing, demonstrating exceptional MFA site...
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MARKETECH-PHOTOS
LiveRamp joins forces with Yahoo to boost ad reach and addressability offerings
Posted on October 17, 2023
by Aliza Carmona
Data collaboration platform LiveRamp has announced its expanded partnership with Yahoo to scale addressability and enhance reach and interoperability within the advertising ecosystem.
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Buy-in
What’s NEXT: Preparing executive ‘buy-in’ for martech success
Posted on October 16, 2023
by MARKETECH APAC
Securing executive buy-in is critical. More than just a checkbox, it's the fuel that propels organisational transformation forward. When leadership fully embraces the journey, they not only pave the way for change but also inspire their teams to rise to the challenge.
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Scope3 raises US$20m of funding to expand decarbonisation efforts
Scope3 raises US$20m of funding to expand decarbonisation efforts
Posted on October 13, 2023
by Teddy Cambosa
Aside from the CSP development, Scope3 will also be using the GV led funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
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Infosys, Temasek announce extension of five-year partnership
Posted on October 13, 2023
by Teddy Cambosa
This extension shows iCompaz's commitment to growing its presence in Singapore and the Southeast Asian market. The region has one of the fastest-growing economies in the world and is an important growth market. iCompaz, founded in 2018, has collaborated with Temasek to drive its technology transformation...
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Cedara launches reduction marketplace to measure, optimise carbon emissions
Cedara launches reduction marketplace to measure, optimise carbon emissions
Posted on October 13, 2023
by Teddy Cambosa
As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce carbon emissions across its video ad delivery. 
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InMobi introduces addressability gradient to help solve identity-loss challenges
InMobi introduces addressability gradient to help solve identity-loss challenges
Posted on October 13, 2023
by Teddy Cambosa
InMobi’s AI-powered platform aims to mark a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising through its personalisation and other campaign enhancing features.
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