Category: Technology
Through this new solution, Playground xyz ‘Attention Intelligence Solution’ (AIP) reviewed YouTube Impressions for Attention Time, AIP’s metric which evaluates ads for the length of time in seconds an ad is actually looked at.
Through this, Hello Kitty fans will have the opportunity to create their own communities and connect with their favourite characters in a brand-new virtual world by visiting the digital destination within the MetaGaia app.
Until now, the origin of Threads installations has been limited to a single global figure. The app has established the largest footprint in India, which has accounted for about 32% of its downloads.
Over 10,000 digital talents from Singapore, Malaysia, and Indonesia, including students, developers, and entrepreneurs, will collaborate to create chatbot solutions on the WhatsApp Business Platform.
Singapore – Integral Ad Science (IAS) has introduced brand safety and suitability measurement to its total media quality for Google Video Partners (GVP) offering. This development allows advertisers to confidently display their video ads on publisher websites and mobile apps outside of YouTube. IAS will...
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
Tyroo will give opportunities to advertisers in nations where Pinterest does not yet provide ad services, allowing them to display their advertising on the platform in various countries across the world where Pinterest does provide ad services.
ACI will be providing their cloud-native ‘Enterprise Payments Platform’ solution for Security Bank to be able to unify its payments platform and facilitate the interactions between payment services and gateways for high and low-value payments.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
Singapore — Anzu, an in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimization platform, have announced the introduction of an industry-wide solution that tracks viewability and invalid traffic (IVT) across 2D and 3D gaming environments. Anzu and IAS have...
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