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Technology

Entropia and UMW’s Virtual Museum gets a nod at International VR Awards

MARKETECH APAC | Jul 17, 2020-4

The campaign offers six degrees of freedom to move through UMW’s memories by flipping through the founder’s diary and teleport from one scenario to the next.

DoubleVerify expands to India, taps former LinkedIn executive, Nachiket Deole

Jacob Corpuz | Jul 16, 2020-4

Deole is charged with setting up DV's operations in India and will lead efforts to establish strategic relationships with brands and agencies.

Saphron launches first cybersecurity insurance for SMEs in the Philippines

MARKETECH APAC | Jul 14, 2020-4

The newest offering provides coverage and support for security and data breaches designed for SMEs.

Wrike launches a new feature to accelerate web proofing and digital campaigns

Jacob Corpuz | Jul 9, 2020-4

Marketers can now centralize proofing of digital assets into Wrike to accelerate their campaigns with the new feature.

Qualtrics launches XM Institute for XM Community

| Jul 13, 2020-4

Qualtrics launches XM Institute, an active online and in-person community, and a resource destination for XM professionals, practitioners, and leaders.

Report: APAC is the most effective on retargeting conversions on mobile apps

Jacob Corpuz | Jul 2, 2020-4

AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.

Alphaus makes Malaysia its Global Development Centre

MARKETECH APAC | Jun 25, 2020-4

The Japanese cloud optimization company strengthen its foothold in SEA region.

Entropia and Etika use AR to keep Malaysians safe and entertained

MARKETECH APAC | Jun 19, 2020-4

Both these campaigns have been very well received and with more than 10 million Malaysian consumers reached, as on date and counting.

Magnolia bolsters APAC footprint with appointments of two tech veterans

MARKETECH APAC | Jun 9, 2020-4

Magnolia announces the appointment of industry veterans Vincent Jiang and Matthew Zhang to strengthen its footprint in the APAC market.

SHAREit reveals its success on app engagement functionalities

MARKETECH APAC | May 16, 2020-4

The rise of SHAREit as a digital marketing platform can be attributed to its diverse user base with over 1.8 billion users.