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Category: Southeast Asia

Dentsu launches Merkle in Thailand to boost integrated customer experience management in SEA
Dentsu launches Merkle in Thailand to boost integrated customer experience management in SEA
Posted on August 27, 2024
by Fatima Baduria
The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA. 
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IKEA launches pillow-like bag as a symbol of rest for third most sleep-deprived country
IKEA launches pillow-like bag as a symbol of rest for third most sleep-deprived country
Posted on August 27, 2024
by Fatima Baduria
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
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google play cyberthreat campaign
Indonesia’s top action star fights cyber threats in DDB Group Singapore’s latest campaign for Google Play
Posted on August 27, 2024
by Aliza Carmona
Google Play has teamed up with DDB Group Singapore to launch its new ‘Protect Your Play’ campaign that urges Indonesian gamers to stay vigilant against hidden cyber threats in online gaming.
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Yuliani Setiadi named as Edelman’s new head of digital for SEA, details future of digital experiences in the region
Yuliani Setiadi named as Edelman’s new head of digital for SEA, details future of digital experiences in the region
Posted on August 27, 2024
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Setiadi details how her primary responsibility will be to lead Edelman’s digital strategy for client solutions across Southeast Asia, ensuring that their approach not only aligns with the fast-paced evolution of the market but also places trust at the core...
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MoneySmart on MoneyHero Group’s acquisition offer: ‘A definitive no’
MoneySmart on MoneyHero Group’s acquisition offer: ‘A definitive no’
Posted on August 24, 2024
by Teddy Cambosa
The MoneySmart board has unanimously determined that this approach is neither serious nor credible and that it will not be entertained.
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money hero money smart acquisition
MoneyHero Group makes US$8m non-binding offer to acquire competitor MoneySmart
Posted on August 23, 2024
by Aliza Carmona
MoneyHero Limited, a publicly-traded personal finance and digital insurance platform in Greater Southeast Asia, has made a US$8m non-binding offer to acquire 100% of the shares of its competitor, MoneySmart.
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Gen Z in Singapore leading the shift to digital payments: report
Gen Z in Singapore leading the shift to digital payments: report
Posted on August 23, 2024
by MARKETECH APAC
The survey findings reveal a growing trend towards digital payments in Singapore, driven by strong government support and initiatives aimed at building a digitally connected society.
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Winnie Wong appointed by Mastercard as country manager for Thailand and Myanmar
Winnie Wong appointed by Mastercard as country manager for Thailand and Myanmar
Posted on August 22, 2024
by MARKETECH APAC
She brings over 20 years of experience in payments, commercial solutions and banking across Southeast Asian markets including Vietnam, Singapore, and Malaysia. 
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Philippine Airlines signs full year partnership with STB to promote travel to SG
Philippine Airlines signs full year partnership with STB to promote travel to SG
Posted on August 22, 2024
by MARKETECH APAC
The partnership launched a year-long line up of exciting activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore. 
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Eunice Lodripas returns to AHG Hotels and Resorts as director of corporate comms, marketing
Eunice Lodripas returns to AHG Hotels and Resorts as director of corporate comms, marketing
Posted on August 22, 2024
by Teddy Cambosa
She has also expressed interest in enhancing AHG’s image as a hospitality brand and improving its engagement with its customers through various content and campaigns.
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