Category: Southeast Asia
According to Toys“R”Us Asia, the flagship introduces a range of global IPs, including TOMICA, Pokémon and Gundam, within a single retail space.
Singapore — The National Arts Council (NAC) has launched “Life. Better with the Arts”, a multi-year public campaign developed with TBWA\Singapore to encourage Singaporeans to see the arts as a catalyst for everyday growth, confidence, and personal progress. Running from December 9, 2025 to January 31,...
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
MCMC said the initiative is also intended to clarify platform responsibility for user safety, particularly in relation to protecting children and families online.
Singapore — MyRepublic has launched Card Arena, a dedicated hub for Trading Card Game (TCG) players and collectors in Singapore. Located at Suntec City, 3 Temasek Boulevard, #02-323/324, the venue brings together retailers, distributors, community groups, and independent creators under one roof....
The renewed partnerships will extend into the 2026 Cub Prix season, continuing Red Bull’s involvement in the local motorcycle racing scene.
Manila, Philippines — BBDO Guerrero has promoted Nikki Sunga, Andi Olbés, and Emman Carandang to the role of group creative director, recognising their creative output and leadership within the agency. Sunga has built her career at BBDO Guerrero, working on campaigns for major brands, with her...
Singapore — We. Communications has been appointed by HomeTeamNS to produce human-centred storytelling for its digital magazine, Frontline, spotlighting the service, connection, and impact of Singapore’s Home Team frontline heroes. Over the next two years, the agency will develop editorial, video and...
There has always been a challenge when it comes to connecting fragmented customer data across multiple platforms and touchpoints. From a marketing standpoint, this means dealing with scattered enterprise applications and various customer touchpoints, making it difficult to extract real-time, actionable...
Vietnam – Huw Gildon has rejoined Publicis Groupe Vietnam as chief strategy officer (CSO), returning to the agency for the first time since his departure in 2015. Bringing 25 years of international and APAC experience, Gildon joins Publicis Groupe to strengthen the agency’s strategic capabilities in...
