Category: Southeast Asia
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
Today, platforms run recurring monthly campaigns (1/1, 2/2, 3/3 etc.), effectively creating a perpetual promotional calendar.
Malaysia — Shopee Malaysia has launched the ‘Shopee Rai Lokal Jelajah Komuniti’ in Papar, Sabah, as part of the Consumers Consultative Council’s Semarak Konsumerisme Programme. This initiative aims to provide rural and semi-urban communities with practical digital skills to enable greater participation...
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
Southeast Asia’s e-commerce landscape is in the middle of a sweeping transformation. The rapid rise of digital retail and the growing sophistication of data-driven tools have pushed brands to rethink how they approach performance, growth, and omnichannel engagement. From automation and retail media to...
Heroes are often on display. In the form of statues, miniatures, posters, comic books, and movies. Innity knows this—which is why they opted to go beyond the blockbusters. What the brand prioritised as a standout element is to draw interaction and engagement from its audience, especially with the mobile-first...
Thailand – STING has teamed up with Leo Thailand to roll out a fast-paced video campaign that captures the thrill of speed and productivity in bite-sized clips aimed at short attention spans. Titled “It Must Be STING”, the campaign comprises 18 rapid-fire videos portraying people from different walks...
Singapore – French luxury patisserie Maison Ladurée is making a delicious comeback to Singapore, opening a festive pop-up at ION Orchard’s Level 1 Atrium. The booth is open from November 18, 2025 to January 11, 2026. Marking a charming return for the iconic maison, the pop-up is offering its classic...
Singapore – Singapore continues to lead the world in digital maturity, with nearly all of its citizens online and a strong focus on trust, privacy, and authenticity. According to the report released by Meltwater and We Are Social, 98.4% of Singaporeans are connected to the internet, while 90.6% are active...
Manila, Philippines — Havas Ortega has promoted Gian Angelo Dela Cruz to the position of creativity and experience lead and strategy director, underscoring the agency’s focus on strengthening insight-led creativity and integrated brand experiences. In his expanded role, Dela Cruz will lead the alignment...
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