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Category: Southeast Asia

Maximising campaign reach through user behaviour: Why digital wallets are the next platform for stronger brand engagement
Maximising campaign reach through user behaviour: Why digital wallets are the next platform for stronger brand engagement
Posted on December 18, 2025
by Teddy Cambosa
Citing the status quo in Malaysia, he notes that digital wallets are used multiple times a day, whether it’s paying for food, browsing nearby merchants, topping up, or planning travel. 
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ALLTV secures ABS-CBN’s Kapamilya Channel following TV5 content agreement termination
ALLTV secures ABS-CBN’s Kapamilya Channel following TV5 content agreement termination
Posted on December 17, 2025
by Sharona Nicole Semilla
Manila, Philippines — Advanced Media Broadcasting System Inc. (AMBS), the owner and operator of ALLTV, has secured a licence from ABS-CBN to broadcast the Kapamilya Channel on ALLTV starting January 2, 2026. From that date, ALLTV viewers will be able to watch ABS-CBN programmes including FPJ’s Batang...
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GIGIL x CANVA PHILIPPINES
The making of ‘All Purpose Fonts’: Inside GIGIL and Canva PH’s most flexible trend yet
Posted on December 17, 2025
by Lyene Marie Darang
If someone failed to see how the ‘All Purpose Fonts’ by GIGIL and Canva Philippines disrupted social media (in a very flexible way), then this person can be assumed—to be in a social media detox. The goal was simple for GIGIL: to underscore the value of Canva Pro. In ways, small-to-medium businesses...
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Indonesia social media ban March 2026
Indonesia to enforce child social media restrictions starting March 2026, says Minister Meutya Hafid
Posted on December 17, 2025
by Aliza Carmona
Indonesia – The Ministry of Communication and Digital Affairs (Komdigi) is set to tighten social media access for children aged 13–16 starting March 2026, aiming to enhance their safety and protection in the digital space. The timeline was confirmed by Minister of Communication and Information Meutya...
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Cebu Pacific brand film
Cebu Pacific’s latest film showcases airline celebrating 250th million passenger milestone
Posted on December 17, 2025
by Lyene Marie Darang
Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan. The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan...
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Childhope PH, BBDO Guerrero
Childhope Philippines, BBDO Guerrero powers ‘Donate to View’ initiative with new animated film
Posted on December 17, 2025
by Lyene Marie Darang
Manila, Philippines — In partnership with BBDO Guerrero, Childhope Philippines, and musician Elu Buendia, launched a new charity film ‘Donate to View’, aimed at raising funds to support education and protection programmes for children in street situations. The initiative centres on an animated short...
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Jollibee 'Buo ang Saya ng Pasko' campaign
Jollibee highlights evolving traditions and Filipino togetherness in new holiday campaign
Posted on December 17, 2025
by Lyene Marie Darang
Manila, Philippines — Jollibee has launched its biggest Holiday campaign yet, titled ‘Buo ang Saya ng Pasko’ (The Joy of Christmas is Complete), marking the start of the Simbang Gabi season nationwide. The campaign centres on how Filipino families and communities celebrate Christmas today, reflecting...
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Coca-Cola Foodmarks celebrates Singapore’s culinary landmarks with free drinks
Coca-Cola Foodmarks celebrates Singapore’s culinary landmarks with free drinks 
Posted on December 16, 2025
by Sharona Nicole Semilla
Singapore — Coca-Cola is offering diners in Singapore a complimentary ice-cold Coca-Cola at more than 20 participating eateries islandwide as part of its Coca-Cola Foodmarks campaign. Available while stocks last, the promotion allows diners to redeem a free 320ml Coke Zero by scanning a QR code displayed...
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Astro stage live activation at Taman Connaught to promote new series ‘The Exiled’
Astro stage live activation at Taman Connaught to promote new series ‘The Exiled’
Posted on December 16, 2025
by Teddy Cambosa
These themes underpin the campaign’s central idea, “Forge Your Own Fate | 我的命 我来 定.”
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Scoot takes off with second Scoot With Heart campaign centred on human connections
Scoot takes off with second ‘Scoot With Heart’ campaign centred on human connections
Posted on December 16, 2025
by Sharona Nicole Semilla
Singapore — Scoot is set to launch the second edition of its ‘Scoot With Heart’ campaign, reaffirming its commitment to celebrating human connections through stories that go beyond travel.  Rolling out this December, this year’s campaign centres on the theme “What if?”, inviting audiences to reflect...
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