Category: Southeast Asia
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Singapore — StarHub has introduced a new brand platform ‘We Got You’, created in partnership with its creative agency of record TBWA\Singapore. The platform launches alongside the company’s new 5G Unlimited+ plans and is positioned to highlight StarHub’s focus on reliability, care, and seamless connectivity....
In Indonesia’s retail scene, few campaigns have managed to sustain momentum for over half a year without losing relevance. MR.D.I.Y. Indonesia’s recent six-month initiative achieved exactly that, anchoring its message on three words that have become synonymous with the brand: Hemat, Lengkap, and Dekat....
Manila, Philippines — Shopee is celebrating a decade of operations in the Philippines with a holiday campaign bringing back three of its past ambassadors: Vice Ganda, Kim Chiu, and Jose Mari Chan. The campaign recognises the Filipino community that has contributed to the growth of online shopping in...
Manila, Philippines — Mang Inasal, a long-established quick-service restaurant brand in the Philippines, has appointed Mari Aldecoa as head of marketing and business channels, signalling a strategic shift that combines the brand’s heritage with new marketing initiatives. Aldecoa brings over 15 years...
Singapore – ION Orchard has launched its 2025 festive season with two high-profile installations from luxury brands Van Cleef & Arpels and Clé de Peau Beauté. The offerings include an outdoor forest-inspired installation by Van Cleef & Arpels at its new boutique, and a light-up in-mall display...
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
Manila, Philippines — A recent nationwide survey on rural audiences has revealed that Filipinos living outside major cities are increasingly connected online while continuing to engage with traditional media such as radio and television. According to the study conducted by Nielsen, the findings show...
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