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Category: Southeast Asia

Kapil Arora Sieg Penaverde ogilvy indonesia
Ogilvy Indonesia names Kapil Arora as CEO following Sieg Penaverde’s departure
Posted on November 20, 2025
by Aliza Carmona
Indonesia – Ogilvy Group Indonesia has appointed Kapil Arora as its CEO, with the role taking effect on January 1, 2026. Arora has been with Ogilvy for 24 years, spanning five offices, and has held leadership positions across clients and operations, including leading the Vodafone business in India, the...
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Astro unveils lenticular OOH installation for “Generasi: Perfect 10” at KLCC Convex Crossing
Astro unveils lenticular OOH installation for “Generasi: Perfect 10” at KLCC Convex Crossing
Posted on November 20, 2025
by Teddy Cambosa
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby. 
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XERO SME CAMPAIGN
Xero spotlights SMEs as nation-builders in new SG60 anniversary campaign
Posted on November 20, 2025
by Sharona Nicole Semilla
Singapore – Xero has launched ‘SG60: A Nation Built by Small Businesses,’ a campaign celebrating the small business community as Singapore marks its 60th year.  The video series  available in Xero’s official site highlights SMEs that embody the nation’s core values of resilience, boldness, openness...
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MCCANN SG x KLOOK
SG rallies behind rescued street dogs with new “Singapore Special Walk” with McCann Worldgroup, SOSD, Klook
Posted on November 20, 2025
by Sharona Nicole Semilla
Singapore – A month-long initiative is set to bring families and animal lovers closer to Singapore’s rescued street dogs this December, as McCann Worldgroup Singapore, SOSD and Klook launch the “Singapore Special Walk” at SOSD’s Sungei Tengah shelter. Held every weekend evening, the event invites participants...
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nescafe leo thailand campaign
Nescafé’s new campaign highlights the human warmth AI can’t replace
Posted on November 20, 2025
by Aliza Carmona
Thailand – Nescafé Blend & Brew has launched a new campaign offering a heartwarming reminder of the irreplaceable comfort of human connection amid an increasingly technology-driven world. Created by Leo Thailand, the campaign, titled ‘Always here for you’, seeks to rekindle the brand’s relationship...
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Azril Arif of Mechanikos
Agency Leadership Decoded: Azril Arif charts Mechanikos’ path through Malaysia’s fast-shifting AI and analytics landscape
Posted on November 19, 2025
by Sharona Nicole Semilla
For Azril Arif, leading Mechanikos in a data-driven era has always been about bridging analytical precision with imaginative storytelling. In MARKETECH APAC’s latest Agency Leadership Decoded series, Azril, director of marketing & analytics at Mechanikos, shares how he guides a fast-growing organisation...
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afp indonesia illegal gambling
Gambling ads bypass Meta restrictions to target Indonesian users despite national ban
Posted on November 19, 2025
by Aliza Carmona
Indonesia – A probe by global news agency Agence France-Presse (AFP) has uncovered dozens of illegal gambling promotions disguised as legitimate ads across Meta platforms in Indonesia. In a report released to news sites, AFP said gambling promoters are using deceptive marketing tactics to reach Indonesian...
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SG ONLINE SHOPPING
Singaporean shoppers prioritise trust and reliability over price: report 
Posted on November 19, 2025
by Sharona Nicole Semilla
Singapore – Singaporean online shoppers are increasingly prioritising trust, reliability and meaningful service over price, according to new research. The study by Milieu Insight highlights a shift in consumer behaviour, with 41% of shoppers citing trust in sellers or platforms as a key factor in deciding...
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100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
100PLUS partners with Netflix’s “Physical: Asia” for regional campaign
Posted on November 19, 2025
by Teddy Cambosa
The partnership aims to promote 100PLUS PRO, the brand’s high-performance hydration drink, across Malaysia, Singapore, and Thailand.
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Land and General Bhd, One Search Pro Mktg
Modernising a legacy: How Land and General Berhad won over Malaysia’s young homebuyers
Posted on November 19, 2025
by Lyene Marie Darang
Malaysia’s property market is experiencing continuous growth. The same can be said for its buyers and sellers. In this evolving industry, reaching the next generation of home or property owners has become a necessity rather than a luxury. Having known this, Land and General Berhad, a property development...
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