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Category: Southeast Asia

goto ceo appointment Hans Patuwo
GoTo nominates Hans Patuwo as new CEO, succeeding Patrick Walujo
Posted on November 25, 2025
by Aliza Carmona
Indonesia – PT GoTo Gojek Tokopedia Tbk (GoTo Group) has announced a major leadership change, naming long-time executive and COO Hans Patuwo as its new CEO, succeeding Patrick Walujo, who is stepping down after leading the company through a strategic turnaround. Patuwo’s appointment is subject to approval...
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Atome PH & SEAOIL PH partners to offer fuel savings
Atome Philippines partners with SEAOIL to offer fuel savings to cardholders
Posted on November 25, 2025
by Lyene Marie Darang
Manila, Philippines — Atome Philippines, a digital financial services platform, has announced its partnership with SEAOIL Philippines, an independent fuel company, to offer fuel savings to its growing cardholders. Under the first phase of the partnership, more than 300 SEAOIL stations will participate,...
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McDonald's PH halloween activation
McDonald’s Philippines' ‘Ride-Thru’ welcomes creatures of every kind in a playful activation
Posted on November 25, 2025
by Lyene Marie Darang
Manila, Philippines — McDonald’s marked Halloween with a light-hearted digital activation showcasing its ‘Ride-Thru’ as a space open to all types of customers, fictional creatures included. The brand released a series of TikTok videos featuring characters such as a vampire arriving on a skateboard, dwendes...
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KFC KALLANG REVAMP
KFC revamps heritage Kallang outlet into new flagship store
Posted on November 24, 2025
by Sharona Nicole Semilla
Singapore – KFC Singapore has reopened its long-standing Kallang outlet after a two-month renovation, unveiling a full redesign that positions the location as the brand’s flagship store in Singapore.  First opened in 1979, the standalone branch now features a new futuristic interior and KFC’s first-ever...
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STB taps David Corenswet in new video collab highlighting “high life” experiences
STB taps David Corenswet in new video collab highlighting “high life” experiences
Posted on November 24, 2025
by Teddy Cambosa
STB said the partnership aims to showcase how Singapore’s size and transport connectivity make it easy for visitors to explore contrasting experiences — from outdoor adventures to nature encounters — within short distances.
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Taobao signs MoU with Malaysian partners to boost creator participation in cross-border e-commerce
Taobao signs MoU with Malaysian partners to boost creator participation in cross-border e-commerce
Posted on November 21, 2025
by Teddy Cambosa
Categories expected to benefit from the programme include apparel and accessories, home and living products, sports and outdoor goods, toys and collectibles, and furniture.
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Malaysia Aviation Group rolls out new digital features to streamline travel
Malaysia Aviation Group rolls out new digital features to streamline travel
Posted on November 21, 2025
by Teddy Cambosa
Malaysia Airlines has also upgraded its mobile app to deliver real-time notifications on gate changes, flight status updates and baggage carousel information.
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Erwin Razon of HEPMIL Philippines
Agency Leadership Decoded: HEPMIL Philippines’ Erwin Razon on leadership values and acquisition milestone
Posted on November 21, 2025
by Lyene Marie Darang
While it is imperative for leaders to be followed by titles, what grounds HEPMIL Philippines’ chief executive officer, Erwin Razon’s leadership is the belief that teams don’t follow titles. Rather, they follow clarity, consistency, and intention. These key traits solidify common ground on how to lead...
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Astro on elevating brand and audience engagement with latest agency mandates
Astro on elevating brand and audience engagement with latest agency mandates
Posted on November 20, 2025
by Teddy Cambosa
According to Tai, the decision to review and refresh Astro’s agency roster was driven by the company’s ambition to stay ahead of the curve in a category that’s constantly shifting.
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Mang Inasal Case Study FI
Turning flavour into engagement: How Mang Inasal’s ‘Love the Flavours’ campaign captured the Philippines’ taste for connection
Posted on November 20, 2025
by MARKETECH APAC
The Philippines, besides being widely known for its natural resources, is also home to thousands of flavours. With 82 provinces, each corner has its own unique variation of dishes, specialities, and delicacies.  This diversity has become an asset, not only for local pride but for international storytelling....
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