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Category: Southeast Asia

Lactalis appoints Ogilvy MY to lead brand revitalisation for Lactel
Lactalis appoints Ogilvy MY to lead brand revitalisation for Lactel
Posted on September 23, 2024
by Teddy Cambosa
Following the acquisition of Bliss and the whole range of drinking and spoonable yoghurt, Lactalis currently faces the challenge of becoming a top-of-mind brand in the highly competitive yoghurt category. 
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OR Public Company Limited, CJ Worx share local entrepreneurs’ stories in new campaign
OR Public Company Limited, CJ Worx share local entrepreneurs’ stories in new campaign
Posted on September 20, 2024
by Fatima Baduria
Bangkok, Thailand – Oil supplier OR Public Company Limited tells the real stories of Thai local producers in the film ‘Thaidet,’ produced in collaboration with advertising agency CJ Worx. Featuring local producers, the film shares how OR’s Thaidet project, which aims to empower community enterprises,...
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goto alibaba indo
GoTo Group signs 5-year partnership with Alibaba to enhance digital services
Posted on September 20, 2024
by Aliza Carmona
GoTo Group has announced a strategic partnership with Alibaba, the global e-commerce and technology giant, aimed at driving the growth of Indonesia’s digital economy. The collaboration will harness Alibaba Cloud's advanced technologies to enhance and support GoTo's expansive ecosystem.
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NAIA unveils new logo, website following new operator takeover
NAIA unveils new logo, website following new operator takeover
Posted on September 20, 2024
by Teddy Cambosa
While the website is still incomplete, users can expect dedicated pages to flight information, flight tracking, list of airlines servicing NAIA, as well as special pages for airport transport, dining, shops, and other airport amenities.
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Coway invites time-starved urbanites to pause the world in new campaign for sub-brand launch
Coway invites time-starved urbanites to pause the world in new campaign for sub-brand launch
Posted on September 20, 2024
by Teddy Cambosa
Shot at one of the busiest spots in the heart of Kuala Lumpur, the first half brings the bustle of chaotic movements to a near standstill, turning the stressful into the sublime through the beauty of super-slow motion shots. 
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Telkom Indonesia launches programmatic ad platform via Metra Digital Media subsidiary
Telkom Indonesia launches programmatic ad platform via Metra Digital Media subsidiary
Posted on September 19, 2024
by Teddy Cambosa
The new platform, called ‘AdXelerate,’ is a demand-side platform (DSP) service that enables digital advertisers to buy ads more quickly and automatically match them for optimum placement across multiple publishers.
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YouTube teams up with Shopee to launch online shopping in Southeast Asia 
YouTube taps Shopee to bring online shopping affiliate program to SEA
Posted on September 19, 2024
by Fatima Baduria
Jakarta, Indonesia – Video-sharing platform YouTube has announced its partnership with e-commerce platform Shopee to launch YouTube Shopping in Indonesia. The tie-up will also be released in Thailand and Vietnam in the following weeks. The collaboration allows people to purchase products displayed on...
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Ex-YouGov’s Sundip Chahal named as Milieu Insight’s new CEO
Ex-YouGov’s Sundip Chahal named as Milieu Insight’s new CEO
Posted on September 19, 2024
by Teddy Cambosa
He joins Milieu Insight following a remarkable 18-year tenure at research company YouGov, where he rose to the position of group chief operating officer and oversaw the company’s growth.
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red-impact-launch
HAVAS Red expands ESG expertise with launch of ‘Red Impact’ platform
Posted on September 19, 2024
by Aliza Carmona
HAVAS Red, the PR division of HAVAS Ortega, has introduced ‘Red Impact,’ a new global communications platform designed to integrate environmental, social, and governance (ESG) strategies.
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agoda tpb PH
TPB Philippines teams up with Agoda to showcase local destinations worldwide
Posted on September 18, 2024
by Aliza Carmona
The Tourism Promotions Board (TPB) Philippines, an agency under the Department of Tourism (DOT) tasked with promoting the country as a premier travel destination, has partnered with digital travel platform Agoda to enhance the Philippines’ visibility on the global tourism stage.
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