Category: Southeast Asia
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
Indonesia – Indosat Ooredoo Hutchison (IOH) has appointed Ovidia Nomia as senior vice president and head of corporate communications, signalling a strengthened focus on strategic communications amid the company’s AI-driven transformation. In her new role, Nomia will oversee the company’s corporate communications...
With its introduction in Malaysia, the framework is intended to enhance local capabilities by complementing the expertise of HMY and KD with regional digital resources and infrastructure.
Excellent marketing often begins with excellent communication skills. How brands speak, listen, and connect remains a key factor in driving growth. This is the challenge that Havas Vietnam chief executive officer Alexandre Sompheng has observed over years of leadership: too often, people excel at doing,...
The film is inspired by the true story of Yap Sue Yii, Co-founder and CEO of Komuniti Tukang Jahit, a Malaysian social enterprise that supports women from the B40 community by providing sewing skills training and fair income opportunities.
Bangkok, Thailand – The Department of International Trade Promotion (DITP) has partnered with Hong Kong e-commerce platform HKTVmall to help Thai products gain better access to the Hong Kong market. The agreement builds on growing e-commerce trends such as influencer marketing and live commerce. The...
Manila, Philippines — Jollibee Foods Corporation has reported continued momentum in its Coffee and Tea and Chinese Cuisine segments, citing strong performance across key international markets. The Coffee and Tea segment expanded through new store openings from Compose Coffee and Highlands Coffee, where...
In a conversation with MARKETECH APAC, Rudy said that he already wanted to explore new ways to fuel his passion for creativity following his exit from airasia.
Singapore – foodpanda has expanded its quick-commerce grocery operations in Singapore with the launch of two new pandamart XL stores in Kallang and Yio Chu Kang, as consumers increasingly turn to on-demand delivery for larger, more deliberate grocery purchases. The upsized outlets are designed...
Bangkok, Thailand – Short-form video platform TikTok said it will bar election candidates from monetising their content during the campaign period ahead of Thailand’s 8 February general election. The platform, owned by Chinese company ByteDance, said political content would be ineligible for paid promotion,...
