Category: Southeast Asia
Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan. The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan...
Manila, Philippines — In partnership with BBDO Guerrero, Childhope Philippines, and musician Elu Buendia, launched a new charity film ‘Donate to View’, aimed at raising funds to support education and protection programmes for children in street situations. The initiative centres on an animated short...
Manila, Philippines — Jollibee has launched its biggest Holiday campaign yet, titled ‘Buo ang Saya ng Pasko’ (The Joy of Christmas is Complete), marking the start of the Simbang Gabi season nationwide. The campaign centres on how Filipino families and communities celebrate Christmas today, reflecting...
Singapore — Coca-Cola is offering diners in Singapore a complimentary ice-cold Coca-Cola at more than 20 participating eateries islandwide as part of its Coca-Cola Foodmarks campaign. Available while stocks last, the promotion allows diners to redeem a free 320ml Coke Zero by scanning a QR code displayed...
These themes underpin the campaign’s central idea, “Forge Your Own Fate | 我的命 我来 定.”
Singapore — Scoot is set to launch the second edition of its ‘Scoot With Heart’ campaign, reaffirming its commitment to celebrating human connections through stories that go beyond travel. Rolling out this December, this year’s campaign centres on the theme “What if?”, inviting audiences to reflect...
According to Toys“R”Us Asia, the flagship introduces a range of global IPs, including TOMICA, Pokémon and Gundam, within a single retail space.
Singapore — The National Arts Council (NAC) has launched “Life. Better with the Arts”, a multi-year public campaign developed with TBWA\Singapore to encourage Singaporeans to see the arts as a catalyst for everyday growth, confidence, and personal progress. Running from December 9, 2025 to January 31,...
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
MCMC said the initiative is also intended to clarify platform responsibility for user safety, particularly in relation to protecting children and families online.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)